Director US Marketing- TAVI
About The Position
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Director, US Marketing – TAVI Location: Plymouth, MN The Opportunity Abbott’s Structural Heart business exists to restore health and improve quality of life through advanced device and management solutions for structural heart disease. As the Director of US Marketing – TAVI, you will define and drive the strategic direction, commercial execution, and lifecycle management of Abbott’s TAVI portfolio in the United States. This is a senior leadership role responsible for shaping market strategy, leading a high‑performing marketing team, and partnering across the organization to accelerate growth in one of Abbott’s most important therapy areas. What You’ll Do Leadership Set the US strategic direction for the TAVI franchise, including annual planning, market development, and competitive positioning. Serve as the primary US voice influencing global TAVI strategy, messaging, and product roadmap. Maintain deep expertise in the TAVI market, including customer needs, clinical trends, competitive dynamics, and product performance. Commercial Execution Lead the development and execution of the US marketing plan to drive demand, support the commercial organization, and achieve annual sales goals. Oversee creation of promotional tools, scientific and clinical messaging, sales enablement resources, and customer engagement programs. Collaborate with new product development through sharing customer insights, sales feedback, requirements definition, concept validation, and financial analysis. Ensure alignment and collaboration with Sales, Global Marketing, Medical Affairs, Finance, Pricing, Sales Training, Materials Management, Business Development, and Commercial Excellence. Cross‑Portfolio Collaboration Partner with leaders across TAVI, Mitral, and Tricuspid therapies to identify synergies, share best practices, and elevate marketing effectiveness across the Structural Heart portfolio. Team Leadership Lead, mentor, and develop a team of 4-5 brand and product managers. Drive a culture of accountability, innovation, and cross‑functional collaboration. Oversee performance management, engagement, recognition, and professional development. Operational & Compliance Responsibilities Deliver on assigned goals within budget and timelines. Ensure adherence to all applicable regulatory, quality, and EHS requirements. Travel 30%-40% domestically to support business objectives, meeting and conference support.
Requirements
- Bachelor’s degree or equivalent experience (MBA or Master’s preferred)
- 10+ years of experience in sales and/or marketing within healthcare, medical devices, or diagnostics
- Prior Management Experience of Product Managers
- Proven success leading high‑performing teams
- Strong understanding of medical device technologies, customer dynamics, and sales processes
- Knowledge of regulations and standards governing medical devices
- Demonstrated ability to develop, articulate, and execute strategic plans
- Strong analytical, critical‑thinking, and problem‑solving skills
- Ability to make sound decisions amid competing priorities
- Excellent communication skills across written, verbal, and presentation formats
- High proficiency with databases, analytics tools, and business software
Responsibilities
- Set the US strategic direction for the TAVI franchise, including annual planning, market development, and competitive positioning.
- Serve as the primary US voice influencing global TAVI strategy, messaging, and product roadmap.
- Maintain deep expertise in the TAVI market, including customer needs, clinical trends, competitive dynamics, and product performance.
- Lead the development and execution of the US marketing plan to drive demand, support the commercial organization, and achieve annual sales goals.
- Oversee creation of promotional tools, scientific and clinical messaging, sales enablement resources, and customer engagement programs.
- Collaborate with new product development through sharing customer insights, sales feedback, requirements definition, concept validation, and financial analysis.
- Ensure alignment and collaboration with Sales, Global Marketing, Medical Affairs, Finance, Pricing, Sales Training, Materials Management, Business Development, and Commercial Excellence.
- Partner with leaders across TAVI, Mitral, and Tricuspid therapies to identify synergies, share best practices, and elevate marketing effectiveness across the Structural Heart portfolio.
- Lead, mentor, and develop a team of 4-5 brand and product managers.
- Drive a culture of accountability, innovation, and cross‑functional collaboration.
- Oversee performance management, engagement, recognition, and professional development.
- Deliver on assigned goals within budget and timelines.
- Ensure adherence to all applicable regulatory, quality, and EHS requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
