Director US Marketing Ophthalmology Patient Experience Lead

MSD•North Wales, PA

1d•Hybrid

About The Position

Our US Ophthalmology team is committed to transforming the lives of patients living with diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD) with a portfolio of two products in the pipeline. We aspire to achieve this through relentless commitment to patients, innovation, ensuring access to life-changing therapies, and collaborating with healthcare systems, governments, and payers to make treatments available to those who need them most. Our focus is on the patients, scientific rigor and flawless execution—bringing breakthrough therapies to patients who need them. Reporting to the Business Unit Leader of US Ophthalmology in the US market, the Patient Experience Lead (PEL) will be responsible for the design, and, in some cases, the implementation, of patient support programs (PSPs) for diabetic macular edema (DME) patients, neovascular age-related macula degeneration (nAMD) patients who are prescribed products from our company Ophthalmology. The PEL will serve as the single, commercial/BU point-of-contact and liaison to Patient Support COE and Corporate Responsibility as it relates to our company Access Program (MAP) and the Patient Assistance Program (PAP), respectively. As we prepare for the launch of pipeline assets across multiple indications, the PEL will be responsible for working with Patient Support COE and Corporate Responsibility to provide input on the initial design of these programs, selection of hub provider, and ongoing feedback on how to improve these programs for patients, but will not be responsible for executing the implementation and day-to-day operation of these PSPs. The PEL will work closely with compliance and legal on education and training for applicable BU personnel, reinforcing how these non-promotional PSPs are used and discussed, including ensuring that they comply with existing OIG guidance on PSPs and limited, product-related support for patients.

Requirements

Required: BA/BS
Minimum of 8 years of experience in a Pharmaceutical Commercial function, including Marketing, Consumer/Payer Access, Patient Access, Customer Experience, Strategic Planning, Specialty Pharmacy Services
Process-oriented with strong project management skills
Strategic and tactical planning skills
High level of collaborative skills and ability to work across different parts of the organization
High Legal/Compliance IQ
Collaboration
Leadership
Macular Degeneration
Market Access
Marketing
Patient Access
Product Launches
Project Management
Strategic Thinking
Teamwork

Nice To Haves

Experience in Retina or Ophthalmology preferred
Prior experience in design and execution of patient support programs
Strong communication skills with ability to communicate/engage with senior leaders

Responsibilities

Design and/or provide input, as appropriate, on a cohesive and end-to-end patient experience strategy to assist patients with obtaining access to products within our company Ophthalmology franchise as prescribed.
Collaborate closely with Patient support COE, Corporate Responsibility, Integrated Account Management, legal, compliance, and other relevant stakeholders, as appropriate, to ensure patient support programs and solutions are appropriately designed and align with overall patient needs
Orchestrate development and implementation of data strategy and operational model along with associated change management related to how information, messaging, and/or resources are delivered to patients through PSPs or other access-related teams
Provide input on the development and implementation of SOPs, Business Rules, and other operational documents, as requested by Patient Support COE and/or Corporate Responsibility for the MAP and PAP, respectively.
Collaborate with relevant stakeholders and vendors to develop and implement similar operational documents, as may be needed
Define and monitor appropriate KPIs, as approved by Commercial Legal and Compliance, to track the status and effectiveness of the relevant PSP at meeting its intended purpose and design, identify emerging issues and working with relevant functions to identify potential improvements.
PEL will coordinate cross-functional and external stakeholders (including vendors) to address emerging issues identified in regular reviews or through feedback from customers/field teams, as appropriate.