Director, US Marketing HCP- TGCT

SpringWorks Therapeutics•Boston, MA

56d•Hybrid

About The Position

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. The Director, US Marketing HCP – TGCT will develop and implement core US marketing launch activities directed at healthcare professionals and drive the commercial strategy for a potential product approval in TGCT. This indication represents a significant opportunity to address an unmet need with patients and treating HCPs. This role will partner across key stakeholders to develop strategy and execute programs and tactics. Reporting into the Senior Director, US TGCT Marketing Lead, the ideal candidate will thrive in a fast-paced environment and demonstrate the ability to independently manage complex deliverables while aligning with brand objectives and working in close partnership with the broader TGCT and rare tumor marketing teams.

Requirements

Bachelor's degree (business or related disciplines)
8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
Prior in-line or equivalent HCP marketing experience, with 2+ years in a product manager role strongly desired
US product launch experience
Proficient in digital marketing and media tactics directed towards HCPs
Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)
Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
Driven to be proactive, strategic and innovative
Ability to lead projects and make key decisions without day-to-day oversight
Familiarity with pharmaceutical regulatory and compliance environment
Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
High ethical standards and personal integrity

Nice To Haves

MBA or other advanced degree preferred
Oncology and/or rare disease experience preferred
Management experience preferred

Responsibilities

Lead HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners
Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams
Work cross-functionally to develop and execute Field Sales Launch and Plan of Action (POA) meetings, ensuring team alignment and field force readiness
Engage with the global marketing team to ensure alignment and appropriate US pull-through
Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the SpringWorks rare tumor portfolio
As a member of the Core US Launch Team, support ongoing US Launch Readiness Review meetings
Develop and execute marketing strategy for HCP congresses and scientific meetings, sponsorships, and KTL expert meetings at medical conventions focused on solid tumors and TGCT
Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment
Work with Insights & Analytics and Strategic Engagements teams to gather market insights, monitor competitive landscape, and provide input into forecasting
Develop and execute full year HCP advisory board plan to support business needs
Oversee the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital executions
Partner with digital agency of record to develop and optimize non-personal promotional content and collateral that aligns with market shaping and brand needs
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
Monitor and ensure all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
Lead partner agency relationships, workflow, and related expense budgets
Own HCP marketing budget
Other duties as assigned

Benefits

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.

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