Director US Market Access Marketing Oncology

Pfizer • San Diego, CA

6d • Hybrid

About The Position

ROLE SUMMARY The US Market Access Marketing Oncology Director will lead the development and execution of the US access marketing strategy for key product(s) in the OBU portfolio with a focus on achieving profitable access in alignment with OBU Brand goals. This is a unique opportunity to lead access marketing for an Oncology priority brand. This individual will be responsible for the development, creation, approval of key strategies and tactics designed to educate formulary and access decision makers and ensure optimal access for key product(s), including portfolio access implications. The director will advocate for access, reimbursement, and policy approaches that support Brand uptake and performance and will create a US specific strategy for assets launching in complicated oncology therapeutic areas. The US Market Access Marketing Oncology Director will be part of the USMA Marketing team and will liaise with the OBU Brand teams and work across the USMA organization as appropriate including Payer Account Management, Market Access Strategy Pricing and Analytics, Market Access Operations, Channel Management, and Global Access and Value teams. This role is an opportunity for a talented, high-energy colleague to join the US Market Access Marketing team for a dynamic brand with extensive and frequent exposure to senior levels of USMA and OBU Sales and Marketing LT. ROLE RESPONSIBILITIES The USMA Marketing Oncology Director will: Lead the development of the US Access Strategy which maximizes appropriate access for key product(s) including delivering recommendations related to US price and access strategies Lead numerous activities involved in protecting access and addressing utilization management through execution of a comprehensive, cross-functional strategic approach to payer interactions (i.e., Payer Value Proposition engagements) Mature the development of the Customer/Brand engagement strategy for top accounts within Commercial, Medicare, and other channels as appropriate based on clinical and economic value Develop the US Payer Value Platform, incorporating insights from Account Management, Customer Marketing, Market Access Strategy Pricing & Analytics, and other internal and external stakeholders Collaborate with key stakeholders to set and monitor access goals and plan strategies accordingly to maximize revenue and optimize GTN Lead and manage Brand Access Matrix Team for key product(s), a cross-functional matrix team of various access subject-matter experts, to align, develop and advance all access-related strategies and activities across key functions that support access Lead core team or portfolio projects and provide support on pipeline assets as needed. Develop and implement POA and ONM meeting priorities with the Account Management team and Brand and Sales LT. Proactively identify and address key barriers to access and performance by applying advanced understanding of and experience with contracting and pricing strategies, analytics, and market trends across brand lifecycle, and market channels Develop the early US Market Access strategy for key product(s), including access assessments, GTN assumptions, target access assumptions, and potential negotiations in a complex and continuously evolving market Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners

Requirements

• The candidate will demonstrate a breadth of diverse capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of external stakeholders to achieve meaningful outcomes and create business impact.
• Applicants must have a bachelor’s degree with 8+ years of experience OR a master’s degree with 7+ years of experience OR PhD with 5+ years of experience.
• Required: Experience within the U.S. pharmaceutical/healthcare market with a primary focus on strategy for Marketing and/or US Market Access, Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting.
• Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights
• Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process
• Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders
• Proven record of operating in a fast-paced, high-energy environment
• Desire to work in an ambiguous environment, set priorities, and define workstreams as needed

Nice To Haves

• Understanding of US market access marketing initiatives focused on access customers, for both medical and pharmacy benefit products
• Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act’s impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.)
• Significant visibility within the global and US Value and Access teams and with USMA partners: OBU Brand and Sales LT marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.
• Deep insights into the access brand marketing process through collaboration with stakeholders with expertise gained into pre-launch planning, training account teams, and launch strategy

Responsibilities

• Lead the development of the US Access Strategy which maximizes appropriate access for key product(s) including delivering recommendations related to US price and access strategies
• Lead numerous activities involved in protecting access and addressing utilization management through execution of a comprehensive, cross-functional strategic approach to payer interactions (i.e., Payer Value Proposition engagements)
• Mature the development of the Customer/Brand engagement strategy for top accounts within Commercial, Medicare, and other channels as appropriate based on clinical and economic value
• Develop the US Payer Value Platform, incorporating insights from Account Management, Customer Marketing, Market Access Strategy Pricing & Analytics, and other internal and external stakeholders
• Collaborate with key stakeholders to set and monitor access goals and plan strategies accordingly to maximize revenue and optimize GTN
• Lead and manage Brand Access Matrix Team for key product(s), a cross-functional matrix team of various access subject-matter experts, to align, develop and advance all access-related strategies and activities across key functions that support access
• Lead core team or portfolio projects and provide support on pipeline assets as needed.
• Develop and implement POA and ONM meeting priorities with the Account Management team and Brand and Sales LT.
• Proactively identify and address key barriers to access and performance by applying advanced understanding of and experience with contracting and pricing strategies, analytics, and market trends across brand lifecycle, and market channels
• Develop the early US Market Access strategy for key product(s), including access assessments, GTN assumptions, target access assumptions, and potential negotiations in a complex and continuously evolving market
• Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20,0% of the base salary
• eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director