Director, US Lyme Organized Customer Lead

Pfizer • New York City, NY

24d • Onsite

About The Position

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. This role will be accountable to shape and drive the strategy for providing protection against Lyme disease in the US. Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue, fever, headache, mild stiff neck, muscle and joint pains) are often overlooked or misinterpreted. Left untreated, the disease can disseminate and cause more serious chronic complications affecting the skin, joints (arthritis), heart (carditis) or nervous system. Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g., insect repellent, removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens. LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and older. With expected FDA approval in 1H 2027, a US marketing team for LB6V is being formed to advance key pre-launch workstreams. Reporting to the Senior Director, US Lyme Brand Lead, the US Lyme Organized Customer Lead will play a pivotal strategic and tactical leadership role, working in close collaboration with the Account Management team to successfully launch LBV6 and drive uptake within large, organized customers by delivering solutions that help these customers prioritize Lyme disease education and optimize Lyme vaccine implementation and operationalization to their patients and members in high-incidence areas. This colleague must be able to apply a thorough understanding of private and public health systems, and payer segments to align business priorities that can help improve Lyme disease education, along with awareness and intention to prevent Lyme through immunization in eligible adult and pediatric populations. This role is a unique opportunity todemonstratestrong cross-functional leadership, as well as launch excellence and US marketing business acumen, driven by strong understanding of functional areas of expertise andinterdependencies.

Requirements

• Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience
• Bachelor's degree required; MBA or other advanced degree preferred
• Prior launch experience in the US is highly preferred
• Strong understanding of US payer and vaccine reimbursement landscape
• Proven track record in developing, executing and measuring complex marketing programs that drive performance
• Strong project management skills, ability to manage timelines and dependencies
• Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
• Demonstrated initiative, strong problem solving, decision making and leadership skills
• Ability to navigate internal organization/processes
• Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork
• Strong communicationskills, ability to mobilize cross-functional partners
• Bias towards action, with a sense of urgency to deliver high quality plans and tactics that deliver the desired customer actions
• Comfort with ambiguity, and complex “white space” environments
• Entrepreneurial and innovative – exploring novel approaches to solving problems with strong focus on measuring effectiveness of different marketing programs to define future direction
• Track record of highly successful partnerships with external agencies
• An absolute commitment to adherence to all applicable compliance rules and regulations
• Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals

Nice To Haves

• Experience in marketing to organized customers is strongly preferred
• Strong business acumen
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Lead organized customer channel strategies for Lyme and mobilize organization to support launch and pull-through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.
• Evolve brand access launch strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of Lyme in an increasingly crowded vaccine space for pediatric and adult patients.
• Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; buildtimely, robust metrics plans to adjust execution as necessary to achieve launch goals.
• Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.
• Provide leadership to Account Management Team to support prioritization and operationalization of Lyme education and Lyme prevention modalities, including vaccination (pending regulatory approval), in health systems within Pfizer’s vaccine portfolio.
• Collaborate closely with the Lyme HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverables
• Ensure maximal coverage across allpayersat launch (CMS, Commercial, Medicaid/VFC); Lead cost and coverage resourcing and messaging for allcustomer-facing colleagues, and mitigation of any access specific challenges in coordination with US Market Access.
• Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.
• Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brandobjectiveswithin channels.
• Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.
• Lead Organized Customer/Access business planning deliverables,i.e., operating plan, tactical plan, leadership reports/presentations.

Benefits

• In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director