Associate Director, US Customer Segment Strategy

MSD•North Wales, PA

1d•Hybrid

About The Position

The Customer Segment Strategy team within Integrated Account Management (IAM) Strategic Insights organization is responsible for helping to shape IAM strategy and supporting the access strategy developed by payer marketing. We do this by focusing on key segments (Payer/PBM, Specialty Provider/GPO, and Specialty Pharmacy/Distribution) that are essential for access and success of our current portfolio and pipeline, and by partnering with marketing teams as they develop their access strategies. With the strength of our existing portfolio and breadth of our pipeline this is a very exciting time to join the Customer Segment Strategy team. The Associate Director of US Customer Segment Strategy is responsible for the development of a Customer Segment focused strategy that meet the needs of our customers, address external business trends and supports the business objectives of our company. The person in this role will work collaboratively with brand/payer marketing teams and IAM leaders to ensure that our company's strategic business goals are well integrated with IAM’s mission of supporting broad patient access.

Requirements

Bachelor's Degree
Minimum of 5 years of experience in one or more of the following areas: Market Access, Marketing, Key Account Management, or other related functions
Working knowledge of key US integrated customer segments (payer, channel, and provider); understanding of underlying trends in healthcare reimbursement, payment, and coverage in the US, including knowledge of rules and regulations
Strong strategic acumen; demonstrated ability to solve problems with limited information and to operate effectively in unstructured “white space” environments
Strong communication and presentation skills
Account Management
Account Planning
Adaptability
Business Management
Commercial Account Management
Contract Management
Creativity
Customer Relationship Development
Customer Strategy
Data Analysis
Data Management
Developing Pricing Strategies
Digital Analytics
Digital Marketing Analytics
Healthcare Policies
Health Economics Research
Interpersonal Relationships
Market Access
Marketing
Marketing Management
Market Research
Outcomes Research
Payer Marketing
Pharmaceutical Market

Nice To Haves

MBA
Deep understanding of the drivers, strategy and business models of key US integrated customers (payer, channel, provider), including financial considerations, reimbursement dollar flow, and/or data environment relating to medicines
Experience in the commercialization of specialty drugs and biologics, e.g., launch planning, market access strategies, and/or customer engagement
Proven ability to drive innovation and change with stakeholder alignment
Experience in account management and contracting, including contract management, execution, and performance evaluation

Responsibilities

Responsible for above-brand customer strategy & account management approach for the following segments: Specialty Providers/GPOs and Specialty Pharmacy/Distribution.
Leads the development of customer segment strategy, considering customer needs, evolving market dynamics, and alignment to our company business needs based on late-stage pipeline.
Regularly monitors the US market access and policy landscape and provides IAM and Brand Payer Marketing with timely updates on segment trends, customer point of view, and strategic implications.
Directs key analyses/projects to address strategic business questions, including management of timelines, budget, and vendor partnerships.
Serves as a thought leader in sharing insights and learnings about significant segment, landscape, and environmental changes with key stakeholders throughout the organization; exchanges ideas and information across business units and cross-functionally
Collaborates with IAM leaders of customer-facing teams to share insights on key customers and develop above-brand customer engagement strategies.
Drives strategic alignment across IAM and Brand teams; facilitates opportunities for IAM input into Brand Payer Marketing strategies and ensures cohesive execution of strategies by IAM teams.
Collaborates with Brand Payer Marketing teams and the IAM Key Account Management team (within Strategic Insights) to support account planning.