Director, US Abrysvo HCP Marketing

Pfizer • New York, NY

1d • Hybrid

About The Position

Use You Power for Purpose Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health. Respiratory Syncytial Virus (RSV) is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants. The disease burden of RSV in young children is staggering with virtually all children getting an RSV infection by the time they are two years old. In the United States, up to 600,000 infants experience lower respiratory tract disease (LRTD) due to RSV each year. For children younger than five years old in the U.S., approximately 2.1 million RSV outpatient visits and 58,000 RSV hospitalizations occur each year, and it is a leading cause of hospitalization in children less than one year of age. ABRYSVO is Pfizer’s bivalent RSV vaccine, for the prevention of LRTD and severe LRTD caused by RSV in infants from birth up to six months of age by active immunization of pregnant individuals at 32 through 36 weeks gestational age. Following a highly successful first two full seasons season, the team continues strives to further drive vaccine uptake to help protect infants from RSV via maternal immunization during the ACIP recommended season, from Sept. 1 thru Jan. 31. ABRYSVO is the first and only maternal immunization to help protect newborns from RSV immediately at birth through six months. Given a highly competitive and rapidly evolving landscape, success will rely on accelerating vaccination uptake through communicating urgency to protect against RSV, the benefits of Maternal Immunization, robust clinical data, strong recommendations, and establishing Pfizer leadership. What You Will Achieve Design and implement a comprehensive omnichannel plan across digital, media, CRM, social, and email platforms Optimize digital, targeted customer journeys and engagement metrics through data-driven insights As appropriate, develop branded and / or branded omnichannel communication strategy and execution plans Spearhead media initiatives with key cross functional and CMO partners to ensure a hyper-targeted, regional digital communication plan Collaborate and align with marketing team counterparts and cross-functional team members to ensure that promotional plans work in synergy to deliver overall revenue objectives for ABRYSVO Maternal Lead RC process for all NPP assets ensuring deployment aligned to strategic and tactical plans Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency Close partnership and support of key HCP and CFC strategy and tactics as needed to help drive vaccine uptake to help protect more babies from RSV., including key meetings, workshops, etc. Lead and deploy NPP tactical plan and manage NPP budget and performance of the Agency of Record and other key partners Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency Lead monitoring of competitive activity, in close coordination with the Global team, routinely providing updates applicable to the US team, bringing forward opportunities and solutions as appropriate Help serve as a key global liaison, to represent ongoing and future US plans and coordinating to recognize synergies Play critical role in overseeing the development of and/or evolution of market research, including monthly and or ad hoc qual/quant to inform strategic, message and tactical evolution Support HCP Team as needed to help drive vaccine uptake to help protect more babies from RSV

Requirements

• Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical Life Sciences, etc. experience
• Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
• Excellent communication and presentation skills (oral and written)
• Robust analytical/planning skills and ability to multi-task under pressure
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills, as well as an ability to translate key insights and metrics into strategies and tactical execution
• Strong project management, coordination skills across large groups of cross-functional teams
• Demonstrated ability to ideate on a strategy and pull through into successful execution
• Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
• Fosters a culture of collaboration and teamwork
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Nice To Haves

• Experience in the U.S. pharmaceutical industry, vaccines preferred
• Previous marketing experience preferred
• MBA, MPH or similar, preferred, not required

Responsibilities

• Design and implement a comprehensive omnichannel plan across digital, media, CRM, social, and email platforms
• Optimize digital, targeted customer journeys and engagement metrics through data-driven insights
• As appropriate, develop branded and / or branded omnichannel communication strategy and execution plans
• Spearhead media initiatives with key cross functional and CMO partners to ensure a hyper-targeted, regional digital communication plan
• Collaborate and align with marketing team counterparts and cross-functional team members to ensure that promotional plans work in synergy to deliver overall revenue objectives for ABRYSVO Maternal
• Lead RC process for all NPP assets ensuring deployment aligned to strategic and tactical plans
• Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency
• Close partnership and support of key HCP and CFC strategy and tactics as needed to help drive vaccine uptake to help protect more babies from RSV., including key meetings, workshops, etc.
• Lead and deploy NPP tactical plan and manage NPP budget and performance of the Agency of Record and other key partners
• Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency
• Lead monitoring of competitive activity, in close coordination with the Global team, routinely providing updates applicable to the US team, bringing forward opportunities and solutions as appropriate
• Help serve as a key global liaison, to represent ongoing and future US plans and coordinating to recognize synergies
• Play critical role in overseeing the development of and/or evolution of market research, including monthly and or ad hoc qual/quant to inform strategic, message and tactical evolution
• Support HCP Team as needed to help drive vaccine uptake to help protect more babies from RSV

Benefits

• In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director