Customer Marketing Director - HCP, Gastroenterology

Roche•South San Francisco, CA

22h•Onsite

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. As part of a newly established pre-launch GI Marketing team, this Marketing Director will partner closely with the Executive Marketing Director, members of the US Squad and GPS to lead US launch strategy, planning & execution of ulcerative colitis with HCP customers. This position will lead/coordinate the project work of a team (not direct reports) of Marketing, Access, Digital/Data/Analytics, and Medical working on the launch while also serving as a leader in the broader Immunology Marketing community and delivering on the full set of 1M priorities. The HCP Customer Marketing team is expected to grow over the next year and the responsibilities of this role are similarly expected to grow. The ideal candidate will immediately lead project work and grow while in role to be a strong candidate to lead the future Customer Marketing team.

Requirements

Bachelor's degree
8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Nice To Haves

MBA or other related graduate level degree preferred
Progressive years of Marketing experience is preferred
People leadership experience is preferred.
Experience working in an omnichannel/digital marketing role
Experience coaching and leading team members (directly and/or via project teams)
Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Experience developing launch strategies in competitive markets and delivering launch accountabilities, and/or owning a book of business,
Capability in using customer insights to develop and refine plans and priorities
Ability to complete high-stakes, high-quality deliverables under tight timelines
Advanced communication skills suited to both internal and external audiences
Experience in Gastroenterology is a plus (not required)
Experience with ICX and omnichannel execution, growth mindset in championing and modeling a culture of seamless execution, measurement and prioritization

Responsibilities

Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with GI peers and marketers in Immunology more broadly.
Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
Coordinates and validates messaging of clinical and non-clinical strategy for customers.
Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
Responsible for short and medium term capacity planning, enablement, project coaching and oversight of future Customer Marketers.
Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities