Director, U.S. Public Affairs, HIV Communications

Gilead Sciences • Parsippany-Troy Hills, NJ

2d • $191,250 - $272,250

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director, U.S. Public Affairs, HIV Communications, at Gilead you will... Key Responsibilities: Strategy & Planning Develop a comprehensive U.S. launch strategy aligned with business objectives and public affairs priorities. Identify key public affairs messages, positioning, and tone for the product launch. Lead message testing efforts and support community listening sessions to confirm and inform positioning. Anticipate and work with cross functional government affairs, medical affairs and market access partners to support market shaping approach and drive positioning to support access. Identify and advance Gilead’s business priorities across the treatment landscape, while balancing treatment as part of the broader Gilead HIV story. Provide strategic counsel to senior leaders and external partners to ensure alignment with corporate objectives. Launch Drive the success of the across the launch lifecycle (pre-launch, launch, post-launch) brand from a PA perspective ensuring high brand awareness and communicating the value as a significant regimen in the treatment market Lead in the development, review, approval and execution of all launch communication materials in advance of FDA filing and potential approach, such as press materials, HCP and patient storytelling, executive training and talking points, paid partnerships. Oversee creation, training and briefing materials for key Gilead leaders, spokespeople and third-party voices. Advance integrated activation of paid, earned, owned and social communications at launch. Craft creative, targeted and differentiated storytelling strategy to capture key audiences, in key geographies at launch Support communication of the new product within the broader portfolio. Amplify advocacy efforts to support the launch and advance Gilead’s reputation with community stakeholders. Post Launch Comms, Measurement & Reporting Contribute to any issues management planning and execution. Track key media coverage, sentiment analysis, stakeholder feedback. Ongoing communications strategy execution in line with launch and post – launch plan to continue the drumbeat and build Gilead’s reputation in HIV Report against KPIs and ensure coordination with corporate reputation team. Oversee budget allocation for public affairs initiatives tied to HIV launch communications.

Requirements

• Bachelor’s degree in communications, or related field, business, public health or a science-related field, with at least 12+ years of relevant experience, or a master’s degree with a minimum of 10+ years of experience.
• Experience leading public affairs communication planning and execution for a product launch in the biopharmaceutic sector.
• Proven ability to collaborate across internal teams and senior leaders in a highly matrixed organization, and to engage confidently with peers and executives to drive communications-related initiatives and to deliver complex initiatives aligned with shared goals.
• Proven ability to lead complex, cross-functional initiatives with significant organizational impact.
• Demonstrated experience, including managing projects or small teams, mentoring colleagues, and serving as a trusted advisor to peers and senior leadership.
• Exceptional communication skills (verbal, written, interpersonal) combined with creativity, collaboration, attention to detail, and strategic thinking.
• Experience supporting public health-related campaigns across multiple markets or regions.
• Demonstrated ability to differentiate an asset in a crowded marketplace based on the value that the medicine brings to patients and the community.
• Strong project management skills with experiencing coordinating cross-functional initiatives.
• Prior experience in biopharma communications, advocacy, marketing, reputation and issues management required.
• Demonstrated knowledge of regulations governing communications for a publicly traded biopharmaceutical company.
• Demonstrated experience in issues management and crisis communications.
• Proven ability to influence senior leaders and external stakeholders, including third-party partners, through strategic advocacy and compelling communication.
• Experience using qualitative and quantitative insights to inform communications strategy and measure impact.
• Familiarity with digital platforms and tools for engagement and outreach.
• Commitment to advancing health equity and supporting initiatives that address disparities in care.
• Ability to develop and deliver internal training programs on communications best practices.
• Willingness to travel up to 30%

Nice To Haves

• Understanding of the HIV therapeutic area preferred.

Responsibilities

• Develop a comprehensive U.S. launch strategy aligned with business objectives and public affairs priorities.
• Identify key public affairs messages, positioning, and tone for the product launch.
• Lead message testing efforts and support community listening sessions to confirm and inform positioning.
• Anticipate and work with cross functional government affairs, medical affairs and market access partners to support market shaping approach and drive positioning to support access.
• Identify and advance Gilead’s business priorities across the treatment landscape, while balancing treatment as part of the broader Gilead HIV story.
• Provide strategic counsel to senior leaders and external partners to ensure alignment with corporate objectives.
• Drive the success of the across the launch lifecycle (pre-launch, launch, post-launch) brand from a PA perspective ensuring high brand awareness and communicating the value as a significant regimen in the treatment market
• Lead in the development, review, approval and execution of all launch communication materials in advance of FDA filing and potential approach, such as press materials, HCP and patient storytelling, executive training and talking points, paid partnerships.
• Oversee creation, training and briefing materials for key Gilead leaders, spokespeople and third-party voices.
• Advance integrated activation of paid, earned, owned and social communications at launch.
• Craft creative, targeted and differentiated storytelling strategy to capture key audiences, in key geographies at launch
• Support communication of the new product within the broader portfolio.
• Amplify advocacy efforts to support the launch and advance Gilead’s reputation with community stakeholders.
• Contribute to any issues management planning and execution.
• Track key media coverage, sentiment analysis, stakeholder feedback.
• Ongoing communications strategy execution in line with launch and post – launch plan to continue the drumbeat and build Gilead’s reputation in HIV
• Report against KPIs and ensure coordination with corporate reputation team.
• Oversee budget allocation for public affairs initiatives tied to HIV launch communications.

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees