Director, Trade Analytics & Insights - East

Breakthru Beverage Group • North Wales, PA

7d • Hybrid

About The Position

The Director, Trade Analytics & Insights provides strategic leadership to an Analytics team, driving efforts to enable and optimize the selling process within an assigned region. This role demonstrates mastery of the 5 Core Competencies: business planning, performance evaluation, product and inventory management, pricing and revenue management, and demand planning/forecasting/budgeting. Responsible for fostering and developing behaviors aligned with BBG’s Trade Development mission while ensuring adherence to established business rules. Acts as the regional expert on customers, brands, key sales drivers, trends, and market dynamics, leveraging insights to inform and guide strategic decision-making within the region. This role follows a flexible hybrid schedule, with two days per week in the office and three days working from home. This role can be performed from the following Breakthru Beverage office locations. North Wales, PA Ridgeway, SC Sandston, VA

Requirements

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 8 years’ experience in sales and marketing
• Ability to think critically, both quantitatively and qualitatively
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Advanced proficiency in Excel and other analytical system tools/databases (e.g. PowerBI, SAP WEBI/BOBJ, Connected Excel, Nielsen, etc.)
• Advanced proficiency leveraging syndicated (Nielsen, Circana, etc.), consumer, shopper research and/or category management data
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Nice To Haves

• Advanced degree in business, analytics or a related field is preferred (e.g., MBA)
• Experience leading a team of analytic associates and driving standardization.
• Professional experience in beverage alcohol and/or consumer package goods is preferred
• Strong knowledge of Sales organization and deep understanding of sales / pricing processes/ trade development processes
• Expertise in local market(s) pricing and programming systems / regulations
• Experience with large-scale change management and driving change through influence

Responsibilities

• Performance Measurement and Standardization Drive uniformity and standardization in performance measurement with key supplier partners and customers, using analytics and insights as the focal point of discussions. Partner with Business Intelligence and Trade Leadership to standardize reporting across the organization. Monitor and measure continuity, standardization, and analytical actions within assigned BBG markets.
• Analytics Leadership and Insights Delivery Lead the Analytics & Insights team functions, including Syndicated Data, Corporate Reporting, and Insights, ensuring analysts provide sales insights to drive category, channel, and market-based solutions. Deliver supplier and customer-based insights from internal, syndicated, and industry-relevant data to provide actionable recommendations and solutions. Identify actionable insights, suggest recommendations, and influence business direction by effectively communicating results to leaders. Continually provide recommendations on data collection, analysis, and reporting processes.
• Strategic Planning and Business Growth Understand BBG and Supplier (brand) strategies and align customer analysis and insights accordingly. Identify opportunities for business growth and communicate changes in business trends to leadership, providing guidance on overall impact. Support strategic and analytic processes for new route-to-market changes or restructures. Oversee analytics related to customer segmentation and optimize alignment with BBG’s sales execution model, focusing on target segments.
• Subject Matter Expertise and Methodology Act as a subject matter expert in designing and recommending analytical approaches and methodologies to address key business issues, including commodity and channel-specific challenges (spirits, wine/beer/craft, National Accounts, etc.). Lead ad-hoc strategic projects and analyses, translating business inquiries into actionable reports and presenting findings to stakeholders.
• Data-Driven Culture and Resource Optimization Drive a data-driven culture to promote informed decision-making, consumer-driven analytics, and business-objective-led planning across the enterprise. Harvest and optimize the value of BBG’s technology and resource investments in analytics within assigned markets.
• Forecasting and Reporting Develop, arrange, and optimize key reports and business forecasts to support and inform existing and future business initiatives.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees