Director Technical Product Marketing
About The Position
HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today. The Director ,Technical Product will serve as the technical product leader for our multiple websites, landing pages, and marketing technology. The ideal candidate will have a background in managing a team of Product Owners with a focus in digital marketing and marketing technologies. This position will be responsible for guiding product planning and prioritization leveraging Scaled Agile frameworks. Supervisory Responsibilities: Product Marketing Manager, Product Manager: Mobile Application & Member Portal
Requirements
- Bachelor’s degree in relevant field; Computer Science degree preferred but not required
- 10+ years of technical product management experience
- Experience working cross-functionally across product, marketing, sales, and technology teams to define and implement requirements
- Experience building an end user product
- Experience with lean/ agile methodologies
- Ability to dive deep and become a problem solver in complex areas
- Outstanding written communication skills with the ability to translate complex concepts and technology into simple, engaging, and intuitive messaging.
- Proactive self-starter
- Approach all projects with a data-driven mindset
- Strong excel and data analysis skills
Nice To Haves
- Experience working in the Medicare and/or Healthcare industries beneficial, but not required
Responsibilities
- Guide product planning and prioritization across marketing and technology teams
- Develop product roadmaps and milestones spanning multiple products and initiatives
- Drive continuous improvement of our customer-facing sites and internal tools to ensure optimal member experience
- Plan and execute successful product launches and ongoing marketing campaigns
- Ability to clearly write, communicate, direct project requirements for our development teams
- Manage and mentor a team of Product Owners
- Drive data-driven decisions and prioritization of initiatives
- Continuously monitor site(s) performance
- Leverage A/B testing capabilities to incrementally drive site optimization and exceed KPI goals
- Conduct ongoing focus groups and user studies to continually improve the order entry and online enrollment experiences
- Ability to analyze reporting and data to make informed product decisions and recommendations
- Performs other related duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
