Director, Teams Social

LIV Golf • New York, NY

1d

About The Position

Drive the day-to-day execution of LIV Golf’s league-wide social media presence by leading publishing operations, guiding platform specialists, and delivering high-quality, platform-native content that grows audience, engagement, and cultural relevance across all major social channels.

Requirements

• 10+ years of experience in social media management or digital content for a sports, entertainment, or media brand.
• Proven track record managing a small team or direct reports.
• Deep knowledge of short-form video and platform algorithms (TikTok, Reels, Shorts).
• Strong project management and communication skills.
• Skilled in content planning, caption writing, and cross-platform publishing tools.
• Comfortable working nights, weekends, and event-based schedules during tournaments.
• Passion for sports, entertainment, and digital storytelling.

Responsibilities

• Manage the strategy and daily content calendar, ensuring timely publishing across all of LIV’s Teams social channels.
• Collaborate with a team of Social Media Specialists and agency partners across our Teams ecosystem, providing creative feedback and prioritizing daily deliverables.
• Oversee platform-specific optimization for Reels, Shorts, TikTok, YouTube, and X.
• Collaborate with the Video, Design, and Marketing teams to deliver cohesive, high-impact creative.
• Translate campaign briefs and event priorities into actionable content plans, aligning with Team objectives.
• Lead content capture and publishing during tournaments, balancing real-time coverage and storytelling.
• Ensure all social assets maintain brand tone, visual standards, and platform best practices.
• Experiment with new creative formats, storytelling styles, and emerging social tools.
• Analyze post and platform performance to guide strategy and creative adjustments.
• Share insights and recommendations with the Director of Content and leadership team.
• Identify growth opportunities for audience, engagement, and watch time.
• Partner cross-functionally with Marketing, Comms, Events, and LIV Studios to align social output with broader league campaigns.
• Manage daily workflows, approvals, and publishing processes with precision and efficiency.
• Mentor junior team members and help foster a culture of creative excellence and accountability.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees