Director, Strategy & Upstream Portfolio Marketing

Marmon Holdings, Inc.•Hillsboro, OR

About The Position

The Director of Strategy and Portfolio Marketing at Acumed leads strategic and upstream marketing for product portfolios. Collaborating with Downstream Marketing Teams and stakeholders, this role drives product vision, portfolio strategy, lifecycle management, and new product initiatives. The Director manages financial forecasting, staffing, and budgeting while ensuring alignment with corporate growth objectives. They will also hire, manage, and develop an effective upstream portfolio team. This leadership position requires a thorough understanding of the market landscape to define Acumed’s strategic direction. Key responsibilities include driving the strategic planning process, designing portfolio strategies, ensuring alignment across functions, building business cases for new products, and managing product obsolescence to enhance operational efficiency and growth. The Director will lead both organic and inorganic projects, working closely with R&D and project management, while leveraging qualitative and quantitative analysis to optimize portfolio strategies. This management role entails leading multiple teams, establishing strategic plans, and holding financial accountability for budgets.

Requirements

BA/BS in product management, marketing, or related field; MBA preferred
10+ years in product management/sales, with leadership experience
3-5 years in medical device sales/marketing, preferably orthopedics
Experience in marketing strategy and portfolio management
Proven record of leading successful projects and initiatives
Experience managing cross-functional teams
Strong analytical and strategic thinking skills
Proficiency in market research and data analysis
Ability to manage multiple projects and deadlines
Experience with product lifecycle management
Excellent coaching, communication, and persuasive skills
Demonstrated strategic and analytical thinking
Experience with financial analysis, forecasting, and budgeting
Strong executive presence and engagement skills
Excellent communication and presentation skills
Ability to mentor and guide team members effectively
Strong organizational, planning, and problem-solving skills
Role model leader with credibility and rapport-building skills
Understanding of global healthcare policies and compliance issues
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Nice To Haves

MBA preferred
3-5 years in medical device sales/marketing, preferably orthopedics

Responsibilities

Define performance metrics for timely product delivery
Establish product vision, strategy, and roadmap, specifying market requirements
Provide leadership and resources to team members for portfolio growth
Engage with Key Opinion Leaders and build surgeon networks for VOC input
Align Acumed’s strategic goals with market trends to meet customer needs
Guide Portfolio Managers in developing strategic plans and identifying obsolescence opportunities
Oversee global market analysis, advising on trends for new products
Ensure team compliance with the AdvaMed Code of Conduct regarding HCP interactions
Participate in industry events to foster customer relationships and identify opportunities
Capture field feedback on products to inform portfolio needs
Recruit, develop, and manage Portfolio Managers