Global Brand - Consumer Products - Director, Strategic Initiatives & Operations

Visa•San Francisco, CA

1d•Hybrid

About The Position

The Marketing Director of Strategic Initiatives and Operations is primarily responsible for ensuring cross functional integration for the consumer product marketing portfolio. Deep partnership and coordination will be with the affluent product and benefits team, cross border business units, and ecommerce product group. The role will help establish a unified B2B2C marketing engine, enabling consistent premium offerings, with coordinated travel corridor and consumer journey strategies that drive outsized growth for the company. This Marketing Leader and her/his team will work with executives, key global business stakeholders and regional brand teams to successfully bring to life – and evolve over time – the consumer product propositions for Visa. The position reports to the Vice President, Global Brand Marketing – Consumer Products and will be based in Visa’s San Francisco, California office. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. This position is not eligible for Sponsorship.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Nice To Haves

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
10+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred.
Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
Strong planning, organizational and problem-solving skills.
Resourcefulness with strong sense of accountability and results-oriented drive.
Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Responsibilities

Set annual and multi-year marketing plans and business case for multi-year investments, across function to support capital allocations for the Office of CMO as well as Product and cross border business units.
Lead operational strategy to form 'central hub' for Global Product and Global Business units to orchestrate marketing functional responses across B2C, B2B, sponsorships, and marketing services teams.
Operate as Visa’s single point of ownership for premium product marketing, e-commerce marketing, and travel‑led growth marketing, unifying strategy, execution, measurement, and partner enablement across Global Product, the Cross‑Border Business Unit, Global Marketing, and Regions.
Drive cross‑functional coordination (QBRs, operating model, resourcing, communications, OKR setting and cadence) with the Affluent Product and Benefits Team, Cross Border Business Unit, and E-commerce product teams, whom Global Brand - Consumer Products are accountable to.
Operate Executive Steering Committees to ensure transparency, pacing, resourcing and expectations are met for enterprise.
Partner with Insights and Analytics to establish, track, and readout KPI and Measurement Progress with business unit groups.
Support cross-initiative planning, product launch sequencing and integration of seasonality travel calendar with benefits amplification of Infinite proposition.
Integrate A.I. across the team activities, drive innovation pilots that bridge the marketing portfolio under Consumer Products, and lead special projects as determined by the VP of Brand Marketing - Consumer Products.