Director, Strategic Consulting

Kobie Marketing • Atlanta Georgia, FL

8d • Remote

About The Position

As a strategic loyalty advisor at Kobie Marketing, you will lead and deliver cutting-edge loyalty consulting, strategy, and program design. Your goal will be to maximize consumers’ emotional connection throughout their customer lifecycle and deliver enterprise value for our clients. You will collaborate closely with Kobie’s client services, business development, analytics, marketing services, technology, and operations teams. The ideal candidate is highly self-motivated, thrives in a fast-paced and ambiguous environment, and is an exceptional storyteller and problem-solver.

Requirements

• Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B).
• Cross-Industry / Vertical Perspective: Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt frameworks across sectors.
• Loyalty Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation.
• Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches.
• Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication.
• Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges.
• Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.
• Curiosity: Proactively seeks ways to advance skills. An active listener who provides and receives timely, direct, unbiased, and actionable performance feedback.
• Savvy: Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment. Comfortable navigating grey areas and can simplify complexity.
• Inclusion: Invites diverse perspectives and shares ownership and visibility. Eliminates silos to tackle problems and advance work.
• Bachelor's degree and prior loyalty marketing experience required.
• 10+ years of experience in marketing, loyalty, customer engagement, or consulting.
• Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B).

Nice To Haves

• Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
• Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches.
• Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience.

Responsibilities

• Design, Evolve & Optimize Loyalty & Engagement Programs : Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) that align with broader business goals.
• Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs.
• Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities.
• Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders.
• Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Publish internal and external POVs, case studies, and frameworks.
• Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery.

Benefits

• Flexible Time Off to recharge when needed
• Nine Company-Wide Holidays
• A diverse suite of benefits prioritizing your growth, development, and personal well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees