Director Solution Marketing: The Loops

IFS • Palo Alto, CA

12d • $150,000 - $190,000

About The Position

At IFS, you will work in a growing, global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work every day with customers who continue to challenge their markets and competitors. As a challenger ourselves, we partner with customers to guide them through digital transformation and extract the most value from their software investments. IFS Loops is IFS’s Agentic Digital Worker Platform, purpose-built to bring Industrial AI into real operational execution. Loops enables governed, autonomous Digital Workers that observe, decide, and act across enterprise workflows, extending IFS Cloud and third-party systems without replacing them. As the cutting edge of IFS’s AI strategy, Loops plays a central role in how IFS delivers scalable, enterprise-ready autonomy to mission-critical industries.
Role Summary
The Director Solution Marketing for IFS Loops is responsible for owning and running Loops-led marketing campaigns that drive pipeline growth, solution adoption, and market visibility for IFS’s Agentic Digital Worker Platform. This role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers, translating advanced AI capabilities into clear, credible, and outcome-driven campaigns for industrial buyers. You will own execution of Loops-specific campaigns while contributing heavily to inbound and net-new demand in collaboration with central IFS marketing, regional teams, product marketing, and sales. The ideal candidate is a hands-on, execution-oriented marketer who is comfortable operating at the cutting edge of AI while remaining grounded in enterprise GTM realities. You will plan, build, launch, and optimize campaigns end-to-end, working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement.

Responsibilities

• Campaign Ownership & Demand Creation Own and execute IFS Loops-led marketing campaigns that position Loops as IFS’s Agentic Digital Worker Platform and primary engine for autonomous, AI-driven execution.
• Translate Loops platform strategy, Digital Worker launches, and agentic AI narratives into clear, executable GTM campaigns.
• Drive inbound and net-new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital, and regional marketing teams.
• Prioritize campaign development based on pipeline gaps, platform adoption goals, industry focus areas, and AI product milestones.
• Cross-Functional Collaboration Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases, and proof points into campaign-ready messaging.
• Work with sales and solution teams to ensure campaigns reinforce platform-level value, not just point use cases.
• Align with central IFS marketing to ensure Loops is consistently represented as a strategic, differentiated AI platform, not a standalone feature set.
• Content, Operations & Optimization Own creation of high-impact content and assets that explain agentic AI, Digital Workers, and autonomous execution in enterprise-relevant terms.
• Operate directly within HubSpot or equivalent marketing automation and CRM platforms, managing campaigns, attribution, reporting, and optimization.
• Analyze campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution.
• Web, Digital & Market Presence Own and evolve the IFS Loops sections of ifs.com, ensuring Loops is positioned as IFS’s AI platform for Digital Workers and industrial autonomy.
• Collaborate with SEO and digital teams to improve discoverability and relevance for key AI, Digital Worker, and platform terms.

Benefits

• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees