Director, Small Business Media Analytics

The Hartford•Hartford, CT

10h•Onsite

About The Position

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. Reporting to the Leader of Small Business Media, Analytics, and Reporting, this role leads the end‑to‑end media measurement and analytics operating model for the Small Business organization. The Director sets the strategic vision for how Small Business measures, optimizes, and governs paid and owned media investments across channels, ensuring strong alignment on performance, attribution, experimentation, and investment stewardship to drive efficiency, profitability, and long‑term brand growth. This role elevates Small Business marketing analytics by integrating advanced modeling, causal learning, AI‑enabled optimization, and executive‑level insight delivery. The Director partners closely with multidisciplinary teams across Small Business Marketing, Enterprise Marketing, Finance, IT, Product, Underwriting, Strategy, Data Science, Digital Experience, and the Transformation Office. This is a hands‑on analytical leadership role suited for a collaborative, fast‑paced environment. This role is based in our Hartford, CT home office. Candidates based elsewhere may also be considered.

Requirements

Minimum 8 years of experience in media analytics, marketing science, or performance marketing measurement, ideally in digital consumer businesses.
Proven success driving acquisition growth, media efficiency, and portfolio‑level optimization across performance and brand media.
Deep expertise in marketing mix modeling and multi‑touch attribution, with experience applying modeling and forecasting to inform marketing strategy.
Strong background in customer segmentation, lifetime value analysis, and funnel optimization.
Solid understanding of media planning, measurement, and attribution frameworks.
Proficiency with analytics and BI tools such as Google Analytics, Tableau, Power BI, and marketing automation platforms.
Demonstrated ability to translate complex analyses into clear, actionable insights for both technical and non‑technical audiences.
Leadership experience managing analytics teams and/or agency and vendor partners.
Strong executive presence and communication skills, with a proven ability to influence senior‑level decisions.
Bachelor’s degree or equivalent work experience.