Associate Director, Media Analytics

We Are Rosie • Palmetto, GA

20h • Remote

About The Position

Highlights: This person would oversee multiple accounts, lead analytics across engagements, own measurement frameworks, and manage a Senior Analyst on reporting execution, including dashboards, tagging, and media insight development in close partnership with the Media team. The agency is looking for a curious, thoughtful, and data-driven storyteller to join its Campaign Analytics team. We’re inspired by continuous improvement and are building a best-in-class culture and capability set to drive excellence in our client work and our own ways of working. As an Associate Director of Media Analytics, you’ll lead campaign analytics across several client accounts, set the measurement agenda, and mentor and guide analysts to deliver accurate, executive ready insights. You will partner closely with Media, Strategy, Creative, and Technology teams to connect brand impact to business results and to scale repeating reporting and testing frameworks. This role requires a solid foundation in media measurement, a passion for interpreting data, and the ability to both roll up your sleeves and guide a team.

Requirements

• 5–7 years of media analytics experience in an agency or consulting environment, with a proven track record of client-facing work developing measurement strategies, overseeing technical implementations, and presenting insights through clear, compelling storytelling.
• Strong knowledge of paid social, YouTube/Video/CTV, programmatic/display, search, and retail media; fluency with CM360/DV360, TTD/Viant, Meta, and Amazon DSP/AMC.
• Working knowledge of experiment design (A/B, geo tests), brand lift, incrementality, and how these complement MMM and platform attribution.
• Hands-on experience with web analytics platforms such as GA4 or Adobe Analytics.
• Working knowledge of tag management solutions (e.g., GTM) and data concepts such as granularity, joins, and data transformation preferred.
• Familiarity with media data ETL tools for joining and normalizing disparate data sets (e.g., BigQuery, Funnel.io) is a plus.
• Proficiency with data visualization tools (e.g., Power BI, Tableau, LookerStudio).
• Strong ability to synthesize performance trends, identify key drivers of results, and recommend actionable next steps.
• Demonstrated strength in plain-language communication and executive storytelling; excellent organization and multi-project management.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Experience mentoring junior team members and fostering skill development.
• Demonstrated curiosity, initiative, and a commitment to continuous learning.

Nice To Haves

• Familiarity with media data ETL tools for joining and normalizing disparate data sets (e.g., BigQuery, Funnel.io) is a plus.
• Familiarity with offline channels is a plus.

Responsibilities

• Own analytics for key accounts by setting the measurement plan, defining meaningful KPIs and success criteria, and translating results into clear recommendations for technical and non-technical stakeholders.
• Translate cross-channel performance data into clear stories and recommendations that inform internal and external media decisions.
• Partner with clients to decide how success is measured by translating business objectives into KPIs, targets, decision thresholds, and a clear readout cadence.
• Collaborate with cross-functional teams to develop holistic, scalable reporting frameworks and integrated performance narratives.
• Scale experimentation across the funnel by setting hypotheses, guardrails, and success criteria, then standardizing learnings into clear next actions and subsequent test cycles.
• Provide guidance and mentorship to analysts, reviewing their work for clarity, accuracy, and strategic value.
• Support and QA campaign data by working with GTM and platform pixels/CAPI, GA4 events, offline uploads, taxonomy, and UTM standards to ensure accuracy.
• Contribute to the evolution of the analytics practice by refining best practices, templates, and approaches.
• Stay ahead of industry evolution by tracking privacy and platform changes (GDPR/CCPA, ATT, ITP, modeled conversions) and translating implications for measurement and optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed