Director/Senior Director, Creators & Casting

Day One Agency•New York, NY

13d•$107,000 - $140,000•Hybrid

About The Position

Day One Agency is hiring. Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Director/Senior Director, Creators & Cultural Strategy. You’ll become part of an award winning collective of cultural insiders and industry outsiders, all of whom are storytellers at heart. Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party. Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 + Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 4 years in row (2023, 2024, 2025 and 2026)? Keep reading. This position is full-time, requires a hybrid work schedule, and is only available in New York City.

Requirements

6–9 years of experience in influencer/creator marketing, social strategy, or a related field
Proven track record of driving large-scale creator campaigns for major consumer brands
Good understanding of creator ecosystems, cultural trends, and platform dynamics
Strong client leadership, communication, and presentation skills
Strong experience in contract negotiations, budget oversight, and campaign performance reporting
Experience managing and mentoring teams, with the ability to develop both junior and senior talent
Strategic thinker who can connect big-picture vision with detailed execution
Collaborative, solutions-oriented mindset with strong cross-functional partnership skills
Bachelor’s Degree from an accredited university or equivalent professional experience
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Responsibilities

Serve as a primary client driver on creator programs, building trust and presenting strategies, ideas, and recommendations with confidence
Lead the development of creator strategies that connect brand objectives with culture and creator storytelling
Lead multiple creator programs/accounts simultaneously, ensuring work is integrated, innovative, and measurable
Drive and manage creator casting, negotiations, and campaign execution, ensuring alignment with budgets and timelines
Collaborate cross-functionally with creative, earned, and production teams to deliver integrated campaigns
Track, analyze, and present performance across programs, delivering actionable insights and optimizations
Manage, mentor, and inspire team members, fostering growth, accountability, and a strong team culture
Build and maintain strong relationships with creators, agents, platforms, and industry partners
Partner with senior leadership to contribute to the Creators & Casting practice, refining processes and POVs
Anticipate client and market needs, proactively identifying new opportunities and solutions
Support and contribute to new business efforts, including strategy development, creator recommendations, and client presentations
Contribute to agency growth through thought leadership and innovation in the creator space