Director, Search & Operations

IPG Mediabrands•New York, NY

3d•$140,000 - $150,000

About The Position

The Search+ Ops Group is hiring for a Director-level position, to grow the team’s specialized services for our client-teams and their performance clients. This role is one that requires a mix of technical skills, a consulting or service-design mentality and approach, and the ability to deliver superior operational excellence quietly as a solo Operator. The team performs work that enables Agency client-teams to focus on the account/campaign strategies and actions that produce client results - we deliver the needed technology. We do not run an account/campaign, but ensure that the technology and systems are integrated properly; that tracking and templates are in place; and that a SERP click delivers the customer to the targeted client site (along with the intended tracking, tagging and other metrics recorded cleanly). The small and productive team comes from a background of media management (paid search), operations, and client services. We communicate clearly, perform work that is effective and efficient, and solve problems without input from others. The work we perform requires rapid responses and actions, and successful results. We collaborate to crowd-source ideas and share insights, but the work is generally performed by the Operator.

Requirements

Technical prowess and understanding of how the client’s selected technologies fit together
Problem-solving
Consulting and influencing people
Communicating complex ideas with simplicity
Deep understanding of how the performance media landscape works, with particular focus on the Google services and technologies.

Nice To Haves

Are adept in Google Ads and Microsoft Ads technology, platforms and workflow
Have clear understanding and experience in working in Search Ads 360 across multiple roles and functions.
Are able to explain deep technical concepts in ways that others can understand
Have a service-oriented mindset in helping people and teams
Are capable in handling multiple projects and issues in parallel
Are comfortable with data and quantitative tools, techniques

Responsibilities

Ensuring technical platforms and services are optimized
Deploying the needed tracking, tagging and monitoring for client accounts
Performing test-conversions and analyzing attribution results under specific controlled configurations
Helping with back-office setups and financial workflows
Helping with access-control and security of accounts and services
Performing needed upgrades and updates for client tech-stacks, after prep/testing periods
Maintaining leading edge awareness of tools, platforms, services
Developing awareness and practices of AI services
Collaboration and coordination with colleagues, co-workers and others