Director, Sales Training & Enablement

Qualtrics • Seattle, WA

13d • $218,000 - $305,000 • Hybrid

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Global Head of Go-To-Market Enablement Why We Have This Role We need a strategic leader to design and scale a unified global enablement function that equips our sales, customer success, and partner teams to win. This person will define the enablement vision, build programs that translate product value into clear field outcomes, and partner with Sales, Product Marketing, GTM Operations, and regional leaders to ensure consistent global messaging with localized execution. You’ll drive measurable improvements in productivity, win rates, and confidence across our go-to-market organization. How You’ll Find Success Think and act strategically while driving operational follow-through — set a clear enablement roadmap and make it real through strong execution. Build strong cross-functional partnerships and influence senior leaders to align enablement with business priorities. Design role-based, outcomes-driven learning programs that accelerate capability (onboarding, certification, mastery). Measure impact rigorously and iterate based on data — translate learning metrics into revenue and productivity improvements. Lead and scale a distributed global team, enabling regional leaders to localize programs effectively. Communicate clearly and persuasively to drive adoption of new behaviors across distributed GTM teams. How You’ll Grow Own end-to-end GTM enablement strategy at scale — sharpen enterprise leadership and cross-functional influence. Deepen expertise in product-to-market positioning and launch readiness across global markets. Expand operational rigor in program measurement and ROI modeling tied to revenue outcomes. Grow people leadership skills managing and developing a globally distributed team.

Requirements

• 10+ years of experience in Sales Enablement, GTM Operations, or related leadership roles in SaaS or enterprise software environments.
• Experience designing role-based competency frameworks, certification programs, and scalable learning initiatives for global field teams.
• Demonstrated success leading global, distributed teams and partnering with Sales, Product Marketing, and GTM leadership.
• Strong understanding of sales methodologies, go-to-market motions, and adult learning principles with a bias for data-driven measurement.
• Clear examples of driving product launch readiness and translating product value into field-ready messaging.
• Bachelor’s degree required; advanced degree preferred.

Responsibilities

• Define and execute a global enablement strategy and roadmap to increase sales productivity and revenue growth; partner with Sales, Product Marketing, and GTM Ops to align priorities and measure impact.
• Build and scale sales skills and competency programs (foundational through advanced): prospecting, deal management, negotiation, executive engagement; create role-specific competency frameworks (AE, BDR, CSM, SE, Partner).
• Establish enablement certification and mastery paths to ensure capability development and career progression across the field.
• Lead product and value messaging enablement: collaborate with Product Marketing and Solution Strategy to create consistent, customer-centric value narratives and competitive positioning.
• Drive launch readiness for new solutions with global consistency and local relevance — own go-to-market training for releases.
• Own program execution and measurement: onboarding, product training, continuous learning; define success metrics, analyze effectiveness, and optimize programs using data-driven insights.

Benefits

• Competitive global benefits and compensation, and resources for learning and development.
• Hybrid-first model: 2 global on-site days + 1 org-based day (3 days in office), with flexible options and up to 2 weeks work-from-other-location per year.
• Access to industry-leading AI and customer experience data to inform enablement and messaging.
• Active ERGs (MosaiQ, Q Pride, Q&Able, QSalute, WLD, Green Team) and a culture that values transparency, teamwork, and growth.
• Global offices and opportunities to work with diverse teams across regions.
• For full-time positions , this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees