Director, Sales Marketing - Remote

Nfp•Atlanta, GA

6d•$90,000 - $126,000•Remote

About The Position

As director of Sales Marketing, this role will be dedicated to driving marketing initiatives for NFP's sales organization in North America. The primary focus of this role is to develop the marketing component of go-to-market strategies, drive large-scale sales initiatives across the company, and lead our portfolio of sales marketing campaigns including the oversight of impact reporting. Working across our marketing team, this role will help facilitate the development of external revenue-driving campaigns and activities, as well as internal education for our sales force. In addition, you will support collaborate with our Chief Sales Officer, corporate development, sales enablement and sales operations teams. This role is critical in connecting our sales and marketing teams, and thus it is important that they have a strong understanding of both the marketing and sales process.

Requirements

Understanding of the sales process and stages of the buyer's journey.
Marketing plan/strategy/timeline development
Previous Experience with These Tools or Similar Equivalent:
Salesforce CRM
Pardot - Marketing Automation Platform
SalesLoft - Sales Engagement Platform
LinkedIn Sales Navigator
Event Marketing Management
Industry Sponsorship Marketing Management
Understands marketing project management process, workflow, and routing between client, brand and stages of creative production.
Excellent oral and written communication skills
Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint
A Bachelor's degree in marketing, journalism, or related field
8-10+ years of marketing experience

Responsibilities

Lead role responsible for supporting, collaborating and driving sales marketing initiatives for our sales organization in the US and Canada.
Key point of contact for Sales Operations team, including the CSO, distribution, sales enablement, producer recruiting and corporate development teams.
Strategic owner of sales marketing campaigns, including:
Oversee and track full portfolio of campaigns and ongoing measurement of impact.
Go to market strategy development
Lead discussions with core team to identify target audience, market, value prop, and making a recommendation on marketing approach
Identify KPIs
Collaboration with brand and digital marketing for the development of campaign assets and deliverables.
Sales marketing analytics ownership, providing ongoing reporting back to marketing and sales leadership, in collaboration with the head of digital, brand and SEM
Advise marketing managers across the team on optimal go to market strategy and how best to enable their marketing initiatives for sales teams.
Partner with field marketing leader on regional sales marketing initiatives, campaigns and opportunities to broaden/nationalize across regions.
Lead the marketing plan for joint sales initiatives between NFP and Aon, Connected Value.
Collaborate with Sales Enablement on the creation of templated sales outreach, Sales Enablement kits, and ways to optimize producer marketing.
Support of the sales and marketing tech stack, and how to optimize usage of tools
Support integrated sales campaigns partnering with corporate development teams.
Parter with sales enablement to establish, maintain and audit the lead handoff process from NFP.com and other campaigns.
Manage and coach the sales marketing manager, who will report directly into this role.