Sales & Marketing Director

Maple Ridge Campus•Essex Junction, VT

12d•$66,000 - $75,000

About The Position

The Sales and Marketing Director is responsible to conducting lead generating activities, manage and cultivate leads to closing, grow occupancy and revenue through high-integrity practices, develop and implement sales/marketing plans, meet or exceed performance metrics and community goals, and set positive tone for community environment.

Requirements

Fire and Safety procedures
Resident Rights and Responsibilities
EOEA Regulations governing Assisted Living (including all required in-services)
Sales/Marketing theories and practices

Responsibilities

Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth.
Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins.
Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc. Develop and maintain favorable relationships through planned, purposeful activities.
Meet or exceed metrics for quality and quantity of sales activities and new move-ins.
Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities.
Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis.
Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts.
Process all initial LIHTC certifications for new residents, re-certifications for existing residents and internal transitions from LIHTC private-pay to Subsidy programs (only for Tax Credit Communities).
Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times.
Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily.
Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained.
Prepare and distribute all required move-in paperwork to insure smooth move in process.
Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets.
Maintain and protect the confidentiality of all resident, prospect and community business at all times.
Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys
Work closely with Executive Director and Maintenance Team to insure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times.
Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role.
Attend regular in-services as required.
Performs weekend and holiday manager rotation as needed.
Maintain CONFIDENTIALITY of all pertinent resident care information to assure resident rights are protected.
Perform all other tasks and assignments assigned by the Executive Director.