Director, Sales Enablement

BetterUpSan Francisco, CA
18hHybrid

About The Position

At BetterUp, Sales Enablement exists to unlock human performance at scale — not just through tools and training, but through clarity, confidence, and capability at every moment that matters. The Director of Sales Enablement will play a critical role in bridging sales strategy and execution across our global sales organization. This leader will architect and evolve a cohesive enablement ecosystem that empowers sellers and leaders to perform at their best, grounded in BetterUp’s science-backed approach to growth, behavior change, and mastery. This role partners closely with Sales Leadership, Revenue Operations, Marketing, Systems, and Learning & Development to ensure our sales teams have the right skills, insights, content, and systems to win — while reinforcing a culture of continuous learning, accountability, and customer-centricity.

Requirements

  • Bachelor’s degree required; business or related field preferred.
  • 10+ years of experience in sales enablement, sales operations, or related roles, ideally in high-growth, B2B, or complex enterprise environments.
  • Demonstrated experience building and scaling enablement strategies that drive measurable sales performance.
  • Strong sales acumen with a deep understanding of modern enterprise selling motions.
  • Proven ability to partner with Learning & Development teams to design effective, behavior-based learning experiences.
  • Experience developing and operationalizing sales content and enablement assets.
  • High proficiency with CRM systems, sales automation, and enablement technologies (Salesforce required).
  • Exceptional stakeholder management, facilitation, and influence skills.
  • Comfortable operating at both strategic and executional levels.

Responsibilities

  • Develop and Execute Enablement Strategies. This involves working with sales leadership to define and implement strategies that align with business objectives and communicating these strategies to the GTM community.
  • Sales Funnel and Pipeline Reporting. Effectively lead collaborative sessions around pipeline reporting, SKA financial reporting and participation in SKA leadership meetings, MQL lead reporting in collaboration with Ed Senior and Marketing
  • Analyzing Sales Performance: Track and create engaging forums to analyze sales data to identify performance gaps and areas for improvement, using this data to refine enablement strategies where appropriate.
  • Partner with L&D on Creating and Training Programs: Partner with L&D Director to identify needed training programs to enhance sales skills, product knowledge, and the use of sales tools
  • Managing Sales Content: Work with SMEs cross-functionally to curate, create, and manage thought leadership materials, new business presentations and collaborative case studies that demonstrate our value proposition, ensuring content is up-to-date and accessible.
  • Maintaining Sales Enablement Technology: Salesforce Owner, ensure that sales enablement tools and platforms are properly maintained and utilized by the sales team.
  • Maintain Business Development Resources: Work with global practice teams to ensure they have access to business intelligence tools (I.e. LinkedIN, news feeds etc.) and all resources are kept current.
  • Gathering Feedback: Actively seek feedback from the sales teams to identify areas where enablement efforts can be improved.
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