Senior Director, Sales Enablement

LoopMe • New York, NY

6d • Hybrid

About The Position

LoopMe is one of Campaign's Best Places to Work 2023 AND 2024!
Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes platform. By putting consumers at the heart of every campaign, the world’s leading brands, agencies, media publishers and programmatic platforms rely on us to reach their goals effectively and more efficiently.
What we need
We’re hiring a polished, strategic Senior Director of Sales Enablement to lead the evolution of enablement across the full GTM lifecycle. Reporting into Product Marketing, this role will act as a key bridge between product, marketing, and revenue teams—ensuring every seller, every conversation, and every customer touchpoint reinforces LoopMe’s differentiated story. You’ll define and execute the global enablement strategy, while helping to scale consistent messaging, impactful training, and actionable content to support a multi-product sales motion. This is a leadership role for someone who brings executive presence, storytelling excellence, and a deep understanding of how to make enablement a growth engine.

Requirements

• 10–15+ years in sales enablement, product marketing, or GTM leadership roles—preferably in ad tech, martech, or B2B SaaS.
• Strong alignment with marketing and product teams; able to translate technical concepts into business value.
• Outstanding executive communication, facilitation, and storytelling skills.
• Proven success building global enablement programs in a high-growth environment.
• Ability to work across functions and influence without authority—especially in matrixed orgs.

Responsibilities

• GTM Integration & Strategy:
• Partner with Product Marketing to translate product narratives into field-ready positioning, content, and programming.
• Act as a connective tissue across product, sales, and marketing to ensure GTM alignment and consistent execution globally.
• Define and own the enablement roadmap, including onboarding, pitch training, playbooks, certification, and knowledge delivery systems.
• Storytelling & Strategic Messaging:
• Champion narrative consistency across all sales and client-facing materials.
• Coach frontline teams on how to deliver complex concepts (e.g., PurchaseLoop, SDK bidding, CTV) with clarity and confidence.
• Lead creation of persona- and use-case-driven pitch content that supports consultative selling.
• Enablement Programs & Training:
• Design and scale onboarding and ongoing enablement programs that increase rep productivity and reduce time to ramp.
• Own sales learning paths in partnership with RevOps and Sales Leadership.
• Build content and training cadences around new products, market shifts, and competitive updates.
• Sales Tools & Content Infrastructure:
• Own enablement tooling and content management systems (e.g., Highspot, Seismic, or equivalent).
• Establish governance, workflows, and performance measurement for content use and effectiveness.
• Monitor performance metrics and adapt programs based on insights and rep feedback.

Benefits

• Hybrid working meaning you can split your time between the office and home
• 1 month work from anywhere
• Self Managed Vacation Policy (no max on annual leave!)
• Healthcare
• 401k
• LoopMe Gives Back; we have a committed and active CSR team who organize regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability
• We'll set you up for success, providing training and career development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed