Director Sales & Distribution Support

FBL Financial Group, Inc.West Des Moines, IA

About The Position

The Director Sales and Distribution Support plays a key leadership role in advancing sales and distribution initiatives for FBL Financial Group, Inc. Partnering closely with the Sales and Distribution Support Vice President, this position helps develop and execute strategies that enhance agency efficiency, elevate the agent experience, and drive profitable growth. The role provides insight, structure, and operational leadership to support informed decision‑making and successful execution of distribution strategies across the organization. Who is Farm Bureau Financial Services? At Farm Bureau Financial Services, we make insurance simple so our client/members can feel confident knowing their family, home, cars and other property are protected. We value a culture where integrity, teamwork, passion, service, leadership and accountability are at the heart of every decision we make and every action we take. We’re proud of our more than 75-year commitment to protecting the livelihoods and futures of our client/members and creating an atmosphere where our employees thrive.

Requirements

  • Bachelor’s degree in Marketing or a related field preferred, or equivalent experience, with 10+ years of relevant professional experience required.
  • Extensive multi‑line insurance experience, including a strong field sales background as an Agent and District Manager within financial services.
  • Proven self‑starter with strong organizational, administrative, and problem‑solving skills.
  • Demonstrated leadership, planning, and facilitation capabilities.
  • Deep technical knowledge of agency tools, resources, insurance products, and their real‑world application.
  • Strong relationship‑building, influence, and persuasion skills.
  • Excellent written and verbal communication skills.
  • Ability to travel up to 15%, including overnight stays; valid driver’s license and satisfactory motor vehicle record required.
  • Applicants must be currently authorized to work in the United States on a full-time, permanent basis. We are not able to sponsor now or in the future, or take over sponsorship of, an employment visa or work authorization for this role. For example, we are not considering candidates with OPT status.

Nice To Haves

  • Progress toward or attainment of Property & Casualty, Life, and Health insurance licenses preferred.
  • Professional insurance designations (LUTCF, CPCU, CIC, or similar) preferred.
  • FINRA registrations (Series 6, 63, and 26) preferred.

Responsibilities

  • Lead and oversee initiatives aligned to the long‑term distribution strategy to support the FBFS field force and achieve key performance metrics, including agent growth, account growth, production credits, and premium targets.
  • Build and maintain strong relationships with agents, field leadership, and home office leaders to understand business needs and develop effective, cross‑functional solutions.
  • Oversee Agent Experience (AX) operational functions such as journey mapping, surveys, focus groups, and feedback mechanisms, with a focus on improving agent satisfaction and engagement.
  • Direct Agency Operations Support initiatives by aligning business priorities with system and tool capabilities to deliver effective multi‑line experiences across existing and new platforms.
  • Drive improvements in technology adoption, processes, best practices, and centralized resource repositories that support agent success.
  • Establish and oversee governance processes and programs that help agents manage and grow their businesses while creating efficiencies for targeted agent segments.
  • Lead the overall approach to agent communication, including webinars and coordinated messaging, ensuring content is timely, relevant, and aligned with strategic priorities.
  • Manage Sales and Distribution department communication programs, including employee onboarding frameworks and internship initiatives.
  • Leverage distribution analytics and performance insights to assess results, identify gaps, and drive continuous improvement and efficiency gains.
  • Actively engage with field sales leadership, including Regional Vice Presidents and District Managers, to increase adoption and execution of distribution strategies.
  • Oversee all people leadership responsibilities, including hiring, training and development, performance management, compensation administration, workflow management, employee engagement, and department budget oversight.

Benefits

  • career development and educational opportunities
  • an enhanced 401K with a match
  • low cost health, dental, and vision benefits
  • life and disability insurance options
  • paid time off, including holidays, volunteer time, and teams who know how to have fun
  • an onsite wellness facility with fitness classes and programs
  • a daycare center
  • a cafeteria
  • an onsite medical clinic
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