Director, Sales Development

JamLoop LLC.

68d

About The Position

JamLoop (www.jamloop.com) is a high-performance, audience-first Connected TV (CTV) demand-side platform (DSP) that helps advertisers and agencies reach their audiences at scale with precision targeting and measurable outcomes. We simplify advanced TV buying by combining the efficiency of programmatic technology with the transparency, data, and service advertisers need to win. This is a hands-on role to design, manage, and scale our external SDR programs. You will own our relationships with outsourced / external SDR vendors and ensure they consistently generate high-quality pipeline for the sales organization. Success looks like building the SDR operating model, managing vendor performance, and elevating our internal sales teamâs prospecting capabilities through training and enablement. This role is ideal for someone who has "been in the SDR seat," knows what excellent outbound looks like, and can scale that excellence through vendors and training.

Requirements

Proven success as a high-performing SDR or BDR (top-tier performance against outbound and meeting targets)
Experience managing SDRs, SDR teams, or SDR training
Experience with outbound engines, ideally in digital advertising, adtech, media, or adjacent B2B domains
Deep practical fluency with HubSpot CRM and sales engagement, plus prospecting and enrichment tools such as MediaRadar, Apollo, Sales Navigator, and ZoomInfo or similar
Demonstrated ability to translate ambitious growth goals into concrete operating cadences, KPIs, and dashboards
Strong enablement skill set: can break down effective prospecting into teachable frameworks, content, and coaching
Excellent written and verbal communication; crafts compelling messaging and can drive alignment across sales, marketing, and vendors
Familiarity with CTV, programmatic, or digital media buying cycles and agency/brand dynamics

Responsibilities

Own external SDR vendor relationships
Define and scale the scope for external SDR partners, including coverage model, SLAs, and qualification standards
Onboard and manage outsourced SDR vendors; negotiate scopes, expectations, and performance targets
Build and maintain governance rituals (QBRs, weekly performance reviews, playbook updates) with vendors
Ensure clear handoffs and feedback loops between vendors, internal sales teams, and marketing
Translate our ICP, positioning, and messaging into clear guidance for SDR vendors, and ensure they stay current on how we speak about the brand, our products, and our target customers
Design the SDR operating system
Stand up and continuously refine the prospecting motion, sequences, and data flows in HubSpot and related tools
Own lead routing and ensure leads are consistently and accurately distributed to the right reps and teams
Maintain the enablement layer: ICP, personas, messaging, talk tracks, objection handling, and QA standards used by vendors and internal teams
Instrument dashboards and reporting that make SDR performance, pipeline contribution, and ROI unambiguous
Partner with leadership on future resourcing decisions (additional vendors, hybrid internal SDR roles, etc.) based on validated learnings
Train and enable internal sales teams on prospecting
Develop and deliver training programs for AEs and other sales roles on outbound prospecting best practices
Run live training, call reviews, and coaching sessions focused on list building, outreach quality, and conversion
Create repeatable assets: playbooks, templates, checklists, and micro-trainings that help reps adopt and sustain strong prospecting habits
Partner with Sales Leadership and Sales Ops/Enablement to embed prospecting expectations into onboarding and ongoing education
Partner across the org
Work closely with Sales Leadership Sales Ops and Marketing to align targets, territories, handoffs, and reporting
Collaborate with Marketing on campaign alignment, list strategy, and messaging
Share market and field intelligence from SDR activity to refine GTM strategy