Director, Sales Channel

Astound Broadband

22h

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Director, Sales Channel serves as the primary architect for retail, door‑to‑door, and local market field sales performance. This role is responsible for developing the strategic roadmap for customer acquisition, market expansion, channel productivity, and customer experience, ensuring field and retail sales teams are equipped with the tools, insights, and programs necessary to exceed growth targets. This role requires an analytical, data‑driven strategist with deep experience in telecommunications or subscription‑based sales models, and the ability to align sales, marketing, product, and operations to deliver high‑impact revenue outcomes.

Requirements

• 8+ years of sales strategy, sales operations, or field sales leadership experience; telecom or similar subscription/utility industry is strongly preferred.
• Experience leading strategy through rapid growth, competitive market change, or transformation.
• Experience in fiber expansion, MDU/ROE strategy, or broadband competitive intelligence.
• Experience using CRM and BI tools (Salesforce, Tableau, Power BI, etc.).
• Proven success optimizing door-to-door or field sales channels.
• Knowledge of compensation design, incentive modeling, and sales capacity planning.
• Demonstrated strategic thinking with strong commercial insight and financial acumen.
• Ability to design and scale processes and playbooks, applying a builder mindset to create repeatable, efficient operating mechanisms.
• Expertise in data‑driven decision‑making, with a strong execution orientation and the ability to translate insights into action.
• Proficiency in data storytelling, synthesizing complex information into clear, compelling narratives for diverse audiences.
• Strong communication and influence skills, with the ability to inspire teams and elevate field culture and performance.
• Deep customer‑centric orientation, consistently advocating for and enabling exceptional local customer experiences.
• High school diploma or equivalent required.
• Bachelor’s degree preferred.
• Major in Business, Marketing, Strategy, or related fields.

Nice To Haves

• MBA or advanced degree is a plus.

Responsibilities

• Design annual and long-range Retail, Field sales, and Offline Affiliates strategies aligned to subscriber growth, revenue, and market share goals.
• Evaluate market potential and recommend territory design, deployment models, and channel mix across D2D, community events, retail partnerships, and grassroots programs.
• Build segmentation, targeting, and penetration strategies for single-family, MDU, SMB, New build/ROE, and competitive overbuild areas.
• Partner with Key Stakeholders on new product Go-To-Market planning, adoption, and execution; including Mobile product suite and emerging products.
• Collaborating cross functionally on Omni-channel Sales Strategy Development and Execution, including Telesales, Inbound Sales, Outbound Sales, and Technical Operations.
• Define KPIs, dashboards, and performance reviews to measure individual, team, and channel productivity.
• Partner with Sales Ops and Analytics to improve lead routing, forecasting, and rep-level performance visibility.
• Identify product, pricing, or promotional opportunities that drive competitive advantage in each market.
• Workforce planning and critical infrastructure needs assessments.
• Partner with Training, Marketing, and Product to support new hire onboarding, continuous learning, and pitch optimization across our product suite: fiber, broadband, video, and mobile.
• Ensure field reps have high-impact collateral, canvassing tools, event kits, and digital lead-capture solutions.
• Drive disciplined execution of prospecting playbooks, including door-to-door, local partnership, and event strategies.
• Act as the strategic liaison between Field Sales, Marketing, Product, Operations, and Customer Experience teams.
• Lead market growth initiatives during new product launches, market expansions, and network upgrades.
• Support executive reporting, board-level insights, and strategic investment recommendations.
• Align field execution with company strategy, goals, and customer needs.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Director