Director, Retail Media Activation
About The Position
At Ovative Group, we take a pioneering approach to retail media, optimizing campaigns to drive full-funnel impact that extends beyond digital outcomes to enterprise-level success. Our clients are household names, and we pride ourselves on being their strategic advisors in navigating this complex and dynamic landscape. The Ovative Group Director of Retail Media Activation is a key leadership role at a fast-growing company that embodies the highest standards of talent, innovation, and client success. This role requires deep expertise in Amazon advertising, including full-funnel strategies that drive awareness, consideration, and conversion. The ideal candidate will demonstrate exceptional client management skills, inspiring team leadership, and advanced strategic thinking. They will be a self-directed leader who thrives on managing multiple priorities while identifying opportunities to optimize performance and build groundbreaking capabilities in retail media. This role will play a pivotal part in advancing Ovative’s mission to measure and optimize advertising impact at the enterprise level while mentoring the next generation of marketing leaders.
Requirements
- 10 + years of experience managing enterprise-level advertising programs , with at least 3 years of experience in Retail Media
- 5+ years of experience leading and mentoring teams, fostering growth and excellence
- Deep expertise in full-funnel Retail Media advertising, including Sponsored Ads and DSP
- Strong business acumen and a proven track record of driving performance in retail, eCommerce, or related industries
- Expertise in partner management and retail media tools, such as Amazon Ads , Pacvue , The Trade Desk, etc.
- Proven ability to develop cross-channel media strategies and deliver enterprise-level results
Responsibilities
- Own, manage, and grow relationships with some of Ovative Group’s largest clients, serving as a trusted advisor for advertising strategies
- Lead long-term strategic planning and advise on retail media full-funnel advertising programs, including Sponsored Products, Sponsored Brands, and DSP
- Be the primary escalation point for key client moments, delivering solutions that inspire trust and credibility
- Guide client stakeholders in evolving their retail media strategies and measurement approaches to achieve enterprise-level impact
- Develop and manage a high-performing team of retail media experts, fostering a culture of excellence and innovation
- Recruit, train, and mentor team members, ensuring professional growth and readiness to meet client needs
- Standardize best-in-class processes and deliverables to scale success across portfolios
- Champion open communication and constructive feedback, inspiring team members to reach their goals
- Shape and drive multi-channel digital media strategies aligned with client growth objectives
- Collaborate with internal teams across media, measurement, and client services to develop integrated solutions
- Stay at the forefront of industry trends, identifying new opportunities to enhance Ovative’s retail media capabilities
- Lead initiatives that contribute to the growth and scalability of Ovative’s offerings
- Oversee the management of Amazon , and other RMN, advertising programs, from campaign planning to execution and optimization
- Develop customer-first strategies, leveraging data-driven insights to inform segmentation and targeting
- Manage strategic partnerships with Amazon and other retail media platforms, ensuring alignment with client goals
- Advocate for test-and-learn initiatives, prioritizing and influencing adoption to drive measurable results
- Drive business development efforts by leading c lient pitches and showcasing Ovative’s differentiated approach to retail media
Benefits
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
