Director, Region Sales, Reyes (Northern California)

The Coca-Cola Company

2d•Remote

About The Position

Come join team BASN for an exciting, fun and rewarding career in the dynamic world of sports and active hydration. BODYARMOR is looking for a Director, Region Sales to join our team. The Director, Region Sales is a key leadership role within BODYARMOR responsible for delivering on annual sales goals through their team of Area Managers to align with both short-term and long-term business objectives. The primary role of the Director, Region Sales is to manage the overall field execution of the Bottler at the retail level as it relates to the programming, promotions, distribution, merchandising and display activity. This individual will ensure all of these elements meet or exceed the “Look of Success” standards for each individual channel or chain on behalf of BODYARMOR. As a collaborative leader, this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives.

Requirements

Bachelor’s Degree or relevant experience required
7+ years sales experience within a CPG required
Must be based within Northern California
Must be self-motivated, coachable, and highly organized with a strong desire to grow and produce results
Experience in cold call sales & territory management
High level of professionalism and excellent interpersonal skills
Proactive approach with entrepreneurial skill set
Microsoft Office proficiency
Ability & willingness to lift 40-50lbs
Proven track record of success managing divisional grocery and convenience chains
Exceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partners.
Develop and present creative and results-oriented presentations to key customers.
Team player who easily works cross-functionally with other team members to develop and implement sales, corporate and field marketing initiatives at the customer level.
Must be able to quickly assess the needs of the business, develop an action plan & manage the required change.
The ability to effectively intermingle with a wide variety of business professionals is essential.
Must have a passion for brand building and long-term growth.
Must have a verifiable list of current contacts with appropriate grocery and convenience retail buyers / mid-level managers
Must be computer efficient in Microsoft Office, customer specific sales reporting as well as syndicated IRI and/or Nielsen data.
Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.
Must hold and maintain a valid driver's license and be able to drive long distances
Motor Vehicle Records must satisfy Company standards per Driving Policy
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Lead the implementation and development of all bottler communication strategies and initiatives.
Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations.
Lead the monitoring, tracking, analysis and communication to all key stakeholders providing pre-and post- assessment performance of key retail events.
Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities.
Development and execution of sales, and promotion of all BODYARMOR® products throughout all channels of business to achieve both long-term and short-term business objectives.
Primary point of contact for sales, merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise.
Engagement professional responsible for the creation of excitement and motivation for bottler sales teams to engage, coach and optimize sales objectives through strategic leadership.
Maximize execution of all chain promotional activities at store level – including, but not limited to: communication with chain management (vertical call), securing and building displays, maintaining proper levels of inventory, planogram execution, and point of sale distribution
Responsible for the onboarding and management sales intern program for territory each summer providing regular coaching and feedback on performance.
Collaborative leader partnering with the Regional Marketing Manager of BODYARMOR to maximize regional opportunities and connect bottler leadership to the value, execution and ownership of those events to achieve aggressive sales objectives.
Oversee internal recap sessions identifying successes, competition trends, deals, product introductions and opportunities via daily/weekly sales recaps.
Design, plan and participate in external meetings that include, crew drives, sales blitzes throughout the region, division and country to support the field team in achieving their sales goals and overall strategic objectives.
Consistently monitor product inventory levels at the distributor and communicate potential problems to Sr. Leadership for territory with recommendations for resolution.