Director, Publisher Sales
About The Position
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. This is NOT an account management role. You’ll be responsible for identifying, pitching, and closing net-new strategic publisher partnerships and building long-term revenue streams from the ground up.
Requirements
- Proven success acquiring and scaling net-new partnerships that generate meaningful recurring revenue
- Deep expertise in performance marketing monetization structures (CPM, CPC, CPA, CPL, rev share, hybrid models) with the commercial acumen to design pricing and frameworks that unlock scalable, high-margin growth
- Experience developing executive-level relationships with audience owners and decision-makers while maintaining a disciplined pipeline across both enterprise, complex sales cycles and shorter-cycle transactional win
- Exceptional communication skills with the ability to lead with data, craft compelling monetization narratives, and influence senior decision-makers
- 8+ years of experience in publisher development, affiliate/performance media, marketplace sales, or media partnerships with a track record of closing and scaling net-new supply relationships.
Responsibilities
- Own and scale publisher margin growth by building strategic distribution partnerships with high-value audience owners that drive recurring, durable margin across Launch Potato’s marketplaces.
- Drive $5M+ in annual publisher margin by acquiring, activating, and scaling high-impact distribution partners
- Sign and onboard 50+ net-new publishers in year one, converting a meaningful percentage into recurring monthly revenue contributors
- Maintain 3–5x qualified pipeline coverage against quarterly targets with clear stage definitions and forecasting accuracy
- Establish repeatable acquisition strategies across newsletters, content sites, mobile apps, media buyers, platforms, and emerging distribution channels
- Launch and scale new distribution initiatives (e.g., widget distribution) that expand monetization depth and diversify traffic exposure
- Structure integrated deals leveraging both O&O placements and network distribution to increase publisher yield and lifetime value
Benefits
- Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
- Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
- Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
