Director, Provider Relations

Spring Fertility

4d•$140,000 - $180,000

About The Position

We’re a passionate, dedicated team of leading physicians and scientists who came from some of the best research hospitals and fertility centers around the world to become the fastest growing fertility group in the country. We offer the most patient-centric, individualized, flexible and compassionate care. Our mission is to partner with our patients to help them achieve their goals, whatever those may be. We believe everyone deserves a family if they want one, and our team is dedicated to guiding our patients on their unique journeys! Why should you join our team? We are a mission-driven organization that is looking for high performers, movers, shakers and innovators! We are working hard to create a first-class fertility practice, but we know how to have fun too! We are growing quickly and care deeply about the development of our team, both professionally and personally. We value optimism, compassion and teamwork, and above all, are united by our shared commitment to put patients first. Role Summary As the Director of Provider Relations at Spring Fertility, you will lead a high-performing team focused on expanding the practice through strategic partnerships with healthcare providers. Reporting to the SVP of Marketing, you will combine relationship management, strategic planning, and data-driven decision-making to drive business growth while fostering a collaborative and supportive team culture. The ideal candidate brings 10+ years of field sales experience in healthcare, technology, pharmaceuticals, or medical devices, including 3+ years managing sales or customer success teams. You thrive in high-velocity environments, with a proven track record of leading top talent. Adaptable and hands-on, you are comfortable pivoting strategies quickly, working in both startup and dynamic settings, and actively engaging in prospecting, selling, and closing new business. You excel in goal-setting, KPI management, and leveraging data (especially CRM tools) to inform strategy. Passionate about developing team members, you cultivate a growth mindset while building strong, meaningful relationships through curiosity, empathy, and authentic engagement.

Requirements

10+ years of experience in field-based roles in healthcare, technology, pharmaceuticals and/or medical device
3+ years leading sales or customer success management teams

Responsibilities

Referral Volume: Drive growth by meeting and exceeding referral targets
Lead, mentor, and inspire your team of Physician Liaisons to achieve and exceed targets
Conduct “ride-alongs” with Physician Liaisons (both virtual and in-person)
Lead new Physician Liaison hiring, onboarding, and training
Foster a positive and collaborative team environment focused on activity, accountability and achievement
Directly assist in all phases of the business development process including prospecting, value proposition, follow-up and closing
Work cross-functionally, specifically with our Director of Patient Onboarding and Site Practice Managers, to understand and trouble shoot barriers to patient conversion
Ensure compliance with all relevant healthcare marketing and sales regulations and ethical guidelines
Strategic Planning and Channel Strategy: Collaborate with the SVP of Marketing to
Set KPIs and strategic goals that align with overall business objectives
Identify hiring plans/targets for expanding Physician Liaison headcount
Develop and implement performance management processes
Iterate on Referral Playbook, associated training materials, and both provider- and patient-facing print collateral to clearly communicate the Spring Difference
Develop data-driven prospecting strategies
Surface market trends and insights from Physician Liaisons to inform strategic decisions
Data & Analytics: Leverage Salesforce reporting and other internal data sources to
Present referral reports and forecasts to executive and physician leadership to show progress towards strategic objectives and to inform process improvements
Create reports to regularly analyze individual Physician Liaison and regional performance, to identify strengths and areas for development across individual Physician Liaisons and the broader team
Create formal territory plans, quotas, and performance-based compensations plans