Director, Programmatic Sales

NBCUniversal•Universal City, CA

3d•$110,000 - $180,000•Hybrid

About The Position

The Programmatic & Partnerships Sales team is responsible for leveraging programmatic advertising technology to deliver personalized and addressable advertising at scale across NBCUniversal’s broad portfolio of owned and operated properties and platforms. As consumer adoption of streaming and Connected TV continues to accelerate, NBCUniversal is uniquely positioned to help advertisers reach audiences alongside premium, professionally produced content through advanced programmatic solutions. The Programmatic division of Ad Sales builds on NBCUniversal’s market‑leading content, scale, and rich customer data to deliver meaningful outcomes for marketers and brands locally, nationally, and globally. The Role You will join a highly visible, fast‑growing Programmatic Partnerships Sales team that plays a meaningful role in NBCUniversal’s continued growth. In this role, you’ll own and grow programmatic partnerships across agencies, DSPs, and marketers, with a strong focus on OTT and Connected TV. As an Account Director, Programmatic Partnerships Sales, you will act as a trusted advisor to clients, helping them navigate the evolving programmatic landscape while driving revenue through premium inventory, innovative buying models, and data‑driven solutions. You’ll work closely with internal partners across strategy, campaign management, product, and operations to ensure deals are structured effectively, campaigns perform as expected, and clients see measurable value. This role is ideal for a sales professional who enjoys building relationships, influencing adoption of advanced solutions, and operating in a high‑growth environment where your ideas, expertise, and performance directly impact the business.

Requirements

8+ years of experience in digital advertising, including at least 4+ years of direct experience within the programmatic media ecosystem (e.g., exchanges, ad networks, DSPs, SSPs, DMPs, Retail Media Networks, CTV platforms)
In‑depth experience in programmatic video and OTT/Connected TV sales, including monetization and measurement
Strong understanding of the online advertising ecosystem, including audience targeting, automation, and programmatic buying models, with a focus on video and OTT
Working knowledge of the technologies behind programmatic monetization

Nice To Haves

Demonstrated curiosity and commitment to staying current on industry trends and emerging revenue opportunities
Ability to create value and differentiation for clients through audience‑based, automated, and decisioned media solutions
Established relationships across the OTT and programmatic ecosystem, including agencies, in-house teams, and DSP partners
Strong ability to interpret programmatic performance data, including delivery metrics, bid rates, and win rates
Clear, effective communicator who can translate technical concepts for both technical and non-technical audiences
Data‑driven, consultative approach to maximizing revenue across a broad portfolio of premium properties
Analytical and strategic thinker with strong attention to detail
Comfortable managing a large and diverse book of business across multiple clients and agency partners
Ability to operate effectively in a high‑growth, evolving, team‑oriented environment
Proven ability to work independently, manage priorities, and lead initiatives from concept through execution

Responsibilities

Deliver against significant programmatic revenue goals across upfront and scatter digital budgets
Create, execute, and manage OTT and Connected TV programmatic campaigns
Serve as a subject matter expert on programmatic trends, best practices, ad technologies, and NBCUniversal capabilities
Act as a primary resource for internal sales teams and cross‑functional partners across business units
Prospect and drive new demand through Private Marketplace and Programmatic Guaranteed activation methods
Lead programmatic selling efforts across DSPs, agency investment teams, and brand marketers
Cultivate and grow existing programmatic and partner relationships to maximize revenue opportunities
Collaborate with strategy, campaign management, product, and operations teams to manage deal health, troubleshoot issues, and optimize performance
Ensure accurate and timely delivery of programmatic campaigns, proactively addressing delivery or performance risks
Educate clients and internal stakeholders on programmatic platforms, products, and campaign best practices

Benefits

This position is eligible for company‑sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

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