Director, Product (Mobile)

Zeta Global•San Francisco, NY

About The Position

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . THE ROLE Zeta is building its mobile capabilities into a core CPaaS (Communications Platform as a Service) vertical as part of a broader shift toward Athena-powered, AI-driven conversational engagement. The Mobile & Conversational Messaging Product Lead will define and scale Zeta’s strategy across SMS, RCS, WhatsApp, and Mobile Push, while leading the buildout of a next-generation Conversational Messaging Platform—natively powered by Athena as the intelligence layer and integrated into Zeta’s unified “one brain” infrastructure and identity spine. This leader operates at the intersection of product strategy, platform development, and go-to-market execution, partnering with Product, Engineering, Activations, Sales, and Marketing to drive both product innovation and enterprise adoption. Positioning CPaaS not as a channel set, but as an intelligent, identity-driven engagement system orchestrated by Athena. Platform Strategy: Define the long term vision for Zeta’s Conversational Messaging Platform, aligning messaging channels, AI capabilities, and enterprise marketing use cases Vertical Leadership: Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team Product Packaging & Monetization: Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base Go-To-Market Strategy: Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models Client & Market Feedback Loop: Work directly with strategic clients and internal teams to translate market demand into roadmap priorities

Requirements

10+ years in Product Management, Platform Strategy, or Product-Led GTM
Track record building or scaling messaging, engagement, or martech platforms (CPaaS)
Mobile engagement or conversational messaging platforms
Martech / Adtech infrastructure or Customer Engagement Platforms (CEP)
Messaging infrastructure providers or enterprise SaaS with product-led GTM
Platform product development and monetization strategy
Messaging protocols and ecosystems: SMS, RCS, WhatsApp, Push
Conversational UX and AI-driven engagement models
Product-led GTM, enterprise solution positioning, and client adoption frameworks
Strong cross-functional leadership across Product, Engineering, and GTM teams
Technical fluency: APIs, platform integrations, marketing automation ecosystems

Responsibilities

Own the roadmap for Zeta's mobile and conversational messaging capabilities
Drive integration across SMS, RCS, WhatsApp, Mobile Push & Athena
Align messaging platform capabilities with Athena-powered AI workflows
Partner with Product & Engineering to accelerate platform development
Collaborate with Activations and Customer teams to drive client adoption
Work with Product Marketing and Sales to translate capabilities into market-ready offerings
Validate enterprise messaging use cases with strategic clients
Identify opportunities for verticalized messaging solutions
Support product demos, pilots, and strategic client deployments