Director, Product Marketing

Contentstack

13d•$180,000 - $200,000

About The Position

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com. Who Are We? At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go! What are we looking for? We’re looking for a Director of Product Marketing who thrives at the intersection of product, marketing, sales, and strategy, and who can translate a complex, evolving platform across CMS, DXP, data, and AI into clear, differentiated value for the market. This role requires a challenger mindset, someone who constructively pushes product teams, challenges assumptions, and sharpens roadmap decisions with real market insight, while serving as a true bi-directional partner who ensures customer, sales, and competitive intelligence flows seamlessly into and out of Product. You are commercially driven and see launches through to adoption and revenue impact, relentlessly competitive in understanding the market landscape, and deeply customer-first, anchoring strategy in outcomes rather than features. Above all, you bring a builder mentality, comfortable creating structure where it’s needed and evolving it as Contentstack continues to scale. Here is what you'll be doing:

Requirements

10+ years of Product Marketing experience in B2B SaaS
Proven strategic leadership experience, along with team and talent development experience
Experience launching and scaling complex, technical products
Hands-on experience with AI-powered solutions or platforms (shipping, positioning, or adoption)
Product launches at scale
Messaging, positioning, and narrative development
Executive-level storytelling
Pricing and packaging strategy
Technical marketing for developer and digital audiences
Competitive intelligence and market analysis
Deep familiarity with CMS, DXP, and modern digital experience platforms
Some travel is required

Responsibilities

Build, lead, and scale a high-performing Product Marketing team
Set the PMM operating model across launches, messaging, competitive intelligence, and adoption
Serve as the connective tissue between Product, Marketing, Sales, and Customer Success
Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI
Translate technical capabilities into compelling, customer-centric stories
Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling
Lead end-to-end product launches—from roadmap alignment to external activation
Partner with Product to define launch tiers, success metrics, and post-launch adoption plans
Ensure launches drive real usage and revenue impact, not just awareness
Partner with Product, Sales, and Finance on pricing and packaging strategy
Define value-based packaging that aligns customer outcomes with monetization
Support pricing changes with clear rationale, enablement, and market readiness
Build a world-class competitive intelligence function
Deeply understand the CMS, DXP, personalization, and AI landscape
Arm Product and GTM teams with insights to outflank competitors, not just react to them
Lead technical marketing for developers, architects, and digital teams
Ensure clarity around APIs, composability, integrations, and AI capabilities
Act as a domain expert in CMS / DXP products and modern digital experience architectures
Serve as the product adoption lead, particularly for AI-driven capabilities
Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing)
Define adoption goals, feedback loops, and success metrics to accelerate time-to-value