Director, Product Marketing (Remote)

Businessolver•Denver, CO

5d•$111,000 - $173,000•Remote

About The Position

Since 1998, Businessolver has delivered market-changing benefits technology and services supported by an intrinsic responsiveness to client needs. The company creates client programs that maximize benefits program investment, minimize risk exposure, and engage employees with easy-to-use solutions and communication tools to assist them in making wise and cost-efficient benefits selections. Founded by HR professionals, Businessolver's unwavering service-oriented culture and secure SaaS platform provide measurable success in its mission to provide complete client delight. We are seeking a dynamic, collaborative, and strategic Director of Product Marketing to lead our product marketing strategies and drive revenue growth in alignment with corporate goals. This leadership role is pivotal in shaping our product narratives, executing go-to-market strategies, and ensuring our solutions resonate with target audiences. The Gig: Strategic Leadership Develop and execute comprehensive product marketing strategies that align with Businessolver's vision and market objectives. Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment. Conduct in-depth market research to identify trends, customer needs, and competitive positioning. Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape. Cross-Functional Collaboration Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals. Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution. Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate. Market Analysis & Positioning Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product. Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives. Have a deep understanding of buyers, current customers, and participants – how they buy, how they engage, and how their overall experience can continue to evolve to meet ongoing needs. Team Development Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth. Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change.

Requirements

Bachelor’s degree preferred
7-10 years marketing experience preferably in B2B technology or SaaS
5+ years’ in a product marketing, sales engineering or product management role with demonstrated experience in product launch plans and lifecycle management
Knowledge of and experience in benefits and health technology industry preferred
Proven ability to develop and execute product marketing plans that meet specified goals and objectives
Must be comfortable defining and conveying value of products and technologies to buyers and decision makers
Must have impactful communication skills - Expresses thoughts and ideas in a clear, succinct and compelling manner, adjusting language to engage the audience effectively
Proficient in MS Office applications including Word, PowerPoint and Excel
Excellent written, verbal and visual communication skills
Collaborative and positive attitude a must!

Responsibilities

Develop and execute comprehensive product marketing strategies that align with Businessolver's vision and market objectives.
Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment.
Conduct in-depth market research to identify trends, customer needs, and competitive positioning.
Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape.
Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals.
Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution.
Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate.
Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product.
Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives.
Have a deep understanding of buyers, current customers, and participants – how they buy, how they engage, and how their overall experience can continue to evolve to meet ongoing needs.
Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth.
Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change.