Director, Product Marketing - Pharmacy Vertical

OUTCOMES OPERATING INC•Kansas City, MO

19d

About The Position

As Product Marketing Director – Pharmacy Vertical you will own the go-to-market success of Outcomes’ pharmacy portfolio across community, retail, and enterprise health-system pharmacies. You will lead the pharmacy product marketing team responsible for positioning, competitive strategy, sales enablement, pipeline creation, and retention for Outcomes’ platform and modules. This role sits at the intersection of Product, Sales, and Customer Success and is accountable for translating pharmacy market needs into winning GTM strategies that drive revenue growth, module adoption, and churn reduction in a highly competitive PMS and clinical services landscape.

Requirements

Provides leadership to managers and experienced professional staff; may also manage front line supervisors
Manages an organizational budget
Develops and implements policies and procedures to achieve organizational goals
Assists in the development of functional strategy
Decisions have an extended impact on work processes, outcomes, and customers
Interacts with internal and/or external leaders, including senior management and executive leadership
Persuades others into agreement in sensitive situations while maintaining positive relationships
Domestic and/or International Travel, up to 25%
10+ years of work experience
Bachelors or equivalent work experience

Responsibilities

Owning the pharmacy vertical go-to-market strategy, including segment-specific plans for community, retail, and enterprise pharmacies to drive pipeline growth, module adoption, and retention.
Leading end-to-end go-to-market strategy for pharmacy products and modules, including launches, pricing/packaging, competitive positioning against PMS and point-solution vendors, and sales playbooks that accelerate deal velocity.
Designing and executing demand programs that generate qualified pharmacy pipeline, support enterprise deals, and drive cross-sell and upsell of Outcomes modules within the installed base.
Analyzing customer behavior and preferences to inform product development, marketing strategies, and customer engagement practices.
Owns pharmacy-specific value propositions for Outcomes, including CRx and Rx30-integrated and non-integrated pharmacies, ensuring clear differentiation against competing pharmacy platforms and services.
Gathering and analyzing market data to understand industry trends, competitor activities, and customer needs, guiding strategic decisions
Partnering with Sales to define ICPs, buying personas, and buying journeys to drive measurable pipeline, win rates, and deal size. Creating strategies to attract and nurture potential customers, converting interest into sales opportunities through targeted marketing efforts.
Collecting and analyzing customer feedback to drive continuous improvement in products or services, ensuring they meet customer expectations and market needs.
Monitoring and evaluating the effectiveness of marketing initiatives, optimizing strategies based on performance data to achieve better outcomes.
Owns pharmacy demo strategy, including demo environments, scripts, competitive talk tracks, and proof-points used by Sales to win competitive deals.
Building and maintaining all pharmacy-specific sales enablement assets including pitch decks, ROI tools, competitive battlecards, case studies, pricing/packaging guidance, and objection handling to improve win rates and deal velocity.

Benefits

Medical, Dental and Vision Plans
Voluntary Benefits
HSA & FSA
Fertility & Family Planning Benefits
Paid Parental Leave
Adoption Assistance Program
Employee Resource Groups
Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
11 Paid Holidays
Corporate Wellness Program
401k Employer Match & Roth Option Available – immediate eligibility