Director, Product Marketing, Foundry

Adobe•San Jose, CA

13d

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe is the market leader in software products and services that empower creativity, digital documents, and marketing innovation through Creative Cloud, Document Cloud, Express, Firefly, and Experience Cloud. The Director, Product Marketing for Firefly Foundry will play a pivotal role in shaping Adobe’s enterprise Generative AI strategy and go-to-market approach. This leader will act as an “intrapreneur” — translating emerging technology and market opportunity into meaningful customer and business impact. You will define and drive the narrative for how Adobe’s AI innovation unlocks value for the world’s most creative and marketing-driven enterprises. You’ll partner across Product, Engineering, and Go-to-Market (GTM) teams to define market opportunities and drive positioning, messaging, and launch strategies for enterprise offerings that leverage generative AI and automation to revolutionize creativity, original content creation, productivity, and content supply chains. You will drive initial acceleration of providing complex media solutions for media & entertainment and global brands & retailers.

Requirements

10+ years in product marketing, enterprise strategy, or related roles, with at least some exposure to AI product marketing.
3–5+ years managing or mentoring product marketing talent.
Demonstrated success in launching net new enterprise offerings, especially with a combination of technology and service components.
Understanding of AI concepts (e.g. generative AI, machine learning, predictive analytics) and enterprise use cases.
Experience with enterprise sales cycles, buyer personas, and value-based messaging.
Experience with media & entertainment and/or retail industries.
BS/BA in Computer Science, Engineering, Business, or related field (MBA preferred).
Customer-Obsessed Grounded in market and user research, able to translate insights into differentiated AI messaging and positioning.
Builder Mindset Thrives in zero-to-one environments, especially where AI technology is redefining categories.
Strategic & Hands-On You can move fluidly from shaping high-level strategy to rolling up your sleeves and executing key deliverables.
AI Obsessed You are passionate about AI-based transformation and hungry to stay on the cutting edge of how AI is transforming creative industries and stacks.
New Category Product Marketing Expertise Proven track record marketing products or platforms to enterprise customers in a new space (e.g., AI), from ideation through launch and scale.
Cross-Functional Influencer Adept at working across product, engineering, data science, and sales, especially in a matrixed environment, to bring AI solutions to market.
Passion for learning Comfortable with adapting to a rapidly evolving landscape and the need to continuously inspire, educate, and influence not early adopters and the middle majority.