Director Product Management Field Technology

GSK

About The Position

The Director, Product Management – Field Technology will lead the management, optimization, and adoption of sales systems and tools to drive commercial effectiveness within the US Commercial Organization. This role is accountable for developing and executing strategic enhancements, ensuring system performance, and enabling field teams with the necessary tools and insights to optimize execution. The Director will act as a key partner to Sales, Digital, Data & Tech, Commercial Operations, and Analytics, ensuring alignment across functions and fostering collaboration to deliver impactful solutions. By managing a team dedicated to field technology, this leader will deliver technology solutions that enhance productivity, automate processes, and support the organization’s broader strategic priorities.

Requirements

Bachelor’s degree in computer science, Information Technology, or a related field.
10+ years of experience in, CRM management, or field technology, or sales operations with clear ownership of field technology applications.
Expertise in Veeva CRM, and other sales enablement platforms.
Experience in leading system implementation, enhancements, and field adoption initiatives.
Experience working cross-functionally with Sales, IT, Commercial Operations, and Analytics.
Experience in the pharmaceutical sales, biotech, or healthcare industry.

Nice To Haves

Familiarity with AI-driven sales analytics and emerging field technologies.
Strong analytical, problem-solving, and project management skills.
Master’s degree in computer science, Information Technology, or a related field.

Responsibilities

Act as the business lead for sales systems supporting field teams across multiple therapeutic areas.
Develop and implement a roadmap for field technology improvements, ensuring alignment with business needs and strategic objectives.
Drive system enhancements, configurations, and integration efforts with IT and external vendors, including Veeva CRM, and other sales enablement platforms.
Lead cross-functional initiatives to enhance sales force productivity through system automation and process efficiencies.
Oversee the configuration, integration, and optimization of field tools, including Veeva CRM, DAM, Brand Portal, Claims Library, and MDM.
Conduct user acceptance testing (UAT), training coordination, deployment planning, and user onboarding.
Monitor system performance, user adoption, and support issues to drive resolution and continuous improvement.
Maintain proper documentation, including user guides, SOPs, and validation protocols where required.
Serve as the liaison between field sales teams and technology teams, ensuring seamless system performance and prompt issue resolution.
Collaborate with Sales Training to create training materials, user guides, and best practices to support field adoption.
Establish and monitor adoption metrics, proactively identifying areas for improvement and driving user engagement.
Conduct onboarding and systems training for field teams to ensure effective use of tools and technologies.
Partner with Commercial Data and Analytics teams to ensure sales teams have access to meaningful insights and dashboards that inform decision-making.
Work with technology teams to maintain data integrity, governance, and compliance within sales systems, supporting Aggregate Spend reporting requirements.
Analyze system utilization data and performance metrics to provide strategic recommendations to leadership.
Build trusted relationships with Sales Leadership, Digital Data and Technology, Marketing, and Commercial Operations to align system capabilities with commercial priorities.
Manage relationships with external vendors, handling system reliability, ongoing enhancements, vendor selection, contract negotiations, and service-level agreements.
Lead workshops and user interviews to gather feedback for continuous improvement and optimization of field technologies.