Director, Product Brand Marketing, OTTAVA
About The Position
Johnson & Johnson's Family of Companies is recruiting for a Director, Product Brand Marketing, OTTAVA, within our Robotics & Digital Solutions organization. The location for this position is Santa Clara, CA or Cincinnati, OH. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech The Director, Product Brand Marketing, OTTAVA will be part of the Global Strategic Marketing team for our Ottava Surgical Robotics Portfolio. Reporting to the VP NPD and Platform Strategy, you will partner across Ottava strategic marketing, Medtech Surgery and J&J communications to develop a differentiated narrative demonstrating category leadership in the next era of robotic surgery. The primary objectives of this role include:
Requirements
- A Bachelor’s Degree is required. MBA or advanced degree is preferred.
- 10+ years of related business experience, including at least 5+ years of experience in brand management.
- Demonstrated leadership ability to successfully work across functional and geographic boundaries, preferably across multiple countries/market types/access models.
- Proven track record of initiating, building, and managing brand strategy and/or communication plans.
- Experience executing positioning initiatives, messaging platforms / campaign ideas and communication tactics across various mediums and channels.
- Proven track record of managing creative agency relationships.
- Proven track record of budget resources being used appropriately and according to plan.
- Demonstrated strong written communication and presentation skills.
- Demonstrated ability to lead and drive effective cross-functional efforts with the ability to influence senior management decisions and lead key discussions.
- Ability to gather data, analysis quickly and ability to understand and communicate complex concepts.
- Ability to facilitate and communicate at all levels of the organization.
- Ability to collaborate and lead across boundaries (e.g. with other J&J companies and Robotics & Digital Solutions).
Nice To Haves
- Healthcare and B2B background.
- Knowledge of surgical procedures.
- Experience leading the global launch of a product or solution.
- Medical device industry knowledge and background.
Responsibilities
- Collaborate with key partners across J&J MedTech to develop and deliver a differentiated narrative in robotics.
- Collaborate across functions and organizations to create clarity around brand story, application, and messaging to build alignment and consistency in application and communication of strategy and tactics.
- Lead cross-functional efforts to develop sales collateral, commercial playbooks, product and training collateral while creating a highly visible process for communicating progress and capacity.
- Support and ensure high quality development of marketing product assets.
- Build a high-performing team with a culture of inclusion and a diverse pipeline of talent for the future.
- Connect and translate core strategic marketing deliverables of segmentation, targeting and positioning into a multi-channel, communication strategy, inclusive of creative and idea approaches/selection, and initiatives
- Partner with Front end and Upstream / New Product Development Global Marketing and Development team leads to support naming, expression and communication messaging for Surgical robotics platforms and product-based messaging, business objectives.
- Responsible to stay abreast of latest market trends and research results and incorporation of key learnings into messaging and communication initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
