Director, Prepaid Go to Market

Western Union • Atlanta, GA

12d • Hybrid

About The Position

Western Union powers your pursuit. The Director, US Prepaid Go-to-Market Lead will drive the sales and marketing strategy for the prepaid product. This role requires a leader with experience in go-to-market strategy and execution at a senior level and deep knowledge of prepaid cards and/ or banking products. This leader will drive US prepaid sales and customer engagement – for both retail and digital channels. They will partner across the organization to develop lifecycle marketing strategies, pricing promotions and drive customer experience enhancements. This role will lead cross-functional alignment and serve as the primary advocate for the US prepaid card. This role requires strong leadership, operational rigor, and a focus on driving results. The Director will collaborate on marketing initiatives, guide campaign strategy, and leverage market insights to inform future growth opportunities.

Requirements

• 10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments, prepaid experience required
• Proven track record in go-to-market strategy and execution at a senior level
• Capable of defining a strategic approach/roadmap for Prepaid
• Ability to define and deliver revenue and expense plans for Prepaid
• Proven experience leading cross-functional teams and driving measurable business outcomes.
• Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight.
• Deep understanding of prepaid card ecosystems (e.g., issuers, processors, compliance)
• Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships.
• Deep understanding of lifecycle marketing and digital customer experiences
• Bachelor’s degree required
• Strategic thinker with hands-on execution capability
• Excellent communication, negotiation, and presentation skills
• Ability to lead through ambiguity and prioritize competing demands
• Customer-centric mindset with a strong analytical foundation
• Manage and deliver on multiple priorities simultaneously

Nice To Haves

• MBA or equivalent advanced degree preferred

Responsibilities

• Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid.
• Partner with North America Sales to drive retail acquisitions for US Prepaid. This includes developing sales materials, sales campaigns and promotions and driving pipeline development.
• Actively engage with sales teams and agents to help drive product sales.
• Create tools, training and collaterals to support sales teams and drive adoption.
• Drive digital acquisitions for prepaid cards.
• Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates).
• Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience.
• Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights.
• Manage value proposition and product positioning. Drive initiatives to enhance product construct to remain market competitive
• Manage overall financial outcomes/results for US Prepaid.
• Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market.
• Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies.
• Deliver a seamless customer experience and meaningfully contribute to overall Western Union results.

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ).
• Family First Program
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees