Director, PR & Influencer, Fanatics Markets

Fanatics•New York, NY

19h

About The Position

Fanatics Markets is the real-money prediction and trading app where you can invest in moments you care about. Built on a secure platform, we let users predict real-world outcomes and trade on events they actually follow - from sports and entertainment to political elections and beyond. Our mission is to redefine how fans engage with the moments and markets that matter most. We're looking for the right people to help us build the future of prediction markets. As Director, PR & Influencer, Markets at Fanatics Betting & Gaming (FBG), you will lead the external communications and influencer strategy for our real-money prediction and trading app, shaping how the brand shows up across media, creators, and culture. You will own the narrative and visibility of Fanatics Markets, ensuring credible and culturally relevant storytelling. Reporting to the VP, Brand Communications, you’ll partner closely with internal teams and external stakeholders to build trust, drive positive brand perception, and support long-term business growth. This is a ground-floor communications role within a fast-moving, startup-like product inside a larger ecosystem. As Fanatics Markets’ first dedicated communications hire, you will build the narrative from scratch, spotting cultural moments in real time and translating them into earned media and creator-led visibility. Success requires strong cultural instincts, speed, and comfort operating in ambiguity. The ideal candidate is equal parts cultural observer, strategic communicator, and operator; someone who spots moments early, moves decisively, and builds trust through smart, credible storytelling.

Requirements

10+ years of experience in PR or communications preferably within high-growth tech, crypto, gaming or other regulated industries.
Proven experience leading media relations, executive visibility, influencer-adjacent PR, and issues/crisis management.
Demonstrated ability to manage ambiguity, shifting priorities, and high-stakes communications in a fast-paced environment.
Demonstrated fluency in sports, entertainment, music, and internet culture, with strong instincts for what will resonate and what won’t in the current media landscape.
Experience building or scaling communications for a new product, category, or brand, where frameworks were created rather than inherited.
Experience working cross-functionally and influencing senior stakeholders.
Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously.
Self-starter with strong judgment and executive presence.
Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

Responsibilities

Define and lead the PR and influencer communications strategy across Fanatics Markets, aligning messaging with FBG’s broader brand, growth, and regulatory objectives.
Serve as a communications advisor to cross-functional leaders, providing counsel on narrative development and external visibility.
Build and maintain relationships with top-tier media across crypto, prediction markets, sports, gaming, and lifestyle/entertainment.
Identify and secure high-impact media and influencer opportunities that advance the company narrative and business priorities.
Ensure messaging consistency across external PR, influencer activations, and internal communications.
Oversee crisis and issues management, including drafting statements, preparing executives, and coordinating responses.
Partner closely with Marketing, Legal, and other key functions to align communication efforts with business objectives.
Define KPIs and reporting frameworks to measure the effectiveness of PR and influencer strategies across markets.
Monitor and interpret cultural, sports, entertainment, music, and internet trends to proactively identify moments where Fanatics Markets can authentically show up in earned media and creator conversations.
Operate at the intersection of PR and influencer strategy, recognizing when a moment calls for traditional media, talent partnerships, or a blended approach.
Act quickly on real-time opportunities, from breaking sports moments to internet discourse, while exercising strong judgment in a regulated environment.
Build foundational communications infrastructure from the ground up, including messaging, media strategy, and creator frameworks, with a startup mindset.