Director, Payer and Patient Support Services Marketing

Acadia Pharmaceuticals Inc.•Princeton, NJ

11d•Remote

About The Position

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference. This is a field-based role with a preference for the candidate to be located in San Diego, CA or Princeton, NJ Position Summary: The Director, Payer and Patient Support Services (PSS) Marketing will lead the development of Market Access and PSS marketing-related strategies and initiatives to support the Patient, Value and Access team. This will include branding, messaging, and training to drive customer engagement and overcome access barriers across Acadia’s portfolio. This talented individual must thrive in a fast-paced, collaborative environment, drive for results, understand market dynamics, demonstrate excellent judgment, and be motivated by the desire to improve patients' lives.

Requirements

Education: Bachelor’s degree in Marketing, Business, Healthcare, or related field required; Master’s degree or MBA preferred.
Experience: Targeting 12 years of progressively responsible experience within managed markets, access functions in industry. An equivalent combination of relevant education and applicable job experience may be considered.
Strong experience in rare disease, including product launch and lifecycle support.
Deep understanding of U.S. reimbursement landscape, including Commercial, Medicare, Medicaid, managed Medicaid, and patient assistance programs.
Proven success developing and executing integrated payer and patient support strategies.
Communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals
Strategic and executional excellence
Cross-functional leadership and influence without authority
Strong analytical, project management, and budgeting skills
Outstanding written, verbal, and presentation skills
Vendor and agency management expertise
Patient-centric, results-oriented mindset
High integrity with strong understanding of legal, regulatory, and compliance requirements

Responsibilities

Payer Strategy & Market Access Marketing
Possess an in-depth knowledge of current trends in the Commercial, Medicaid, Medicare, and Government channels as well as an understanding of current healthcare regulations, contracting, and reimbursement
Lead development and execution of payer and access marketing strategies across Commercial, Medicaid, Medicare, and Government channels
Develop and refine payer value propositions in partnership with Brand Marketing, Market Access, and HEOR
Serve as Market Access representative on Brand Teams, ensuring alignment between brand strategy, payer strategy, and patient support offerings
Lead creation of market access marketing materials and pull-through programs to support formulary access and reimbursement objectives
Partner with field access teams to define and execute customer-specific access strategies and optimize pull-through
Monitor and analyze access performance and payer dynamics; communicate insights and recommendations to senior stakeholders
Complete projects and achieve goals in a timely manner while delivering high quality results
Assist in the recruitment, development, and training of a high performing Market Access team
Attend key organizational meetings and conferences such as AMCP, NAMCP, Asembia
Ensure all strategies and materials adhere to legal, regulatory, and compliance requirements.
Patient Support Services (PSS) Marketing
Lead PSS marketing strategies, including branding, messaging, training, and omnichannel engagement to overcome access barriers
Partner with Patient Support Services leadership to evolve hub services and optimize patient and HCP experience
Direct planning, development, and execution of PSS marketing plans aligned with Brand Marketing and Patient Access and Value strategies
Oversee development and management of PSS initiatives, resources, digital assets, and websites
Partner closely with a newly formed Health IT Team, requiring immediate credibility, product knowledge, and the ability to ensure customer-facing teams are fully prepared with appropriate marketing and support materials
Lead market research and insight generation to refine PSS strategies and enhance program effectiveness
Define, track, and report KPIs to assess performance, utilization, and impact of access and patient support services.
Manage agency and vendor relationships to ensure high-quality delivery, innovation, and budget oversight.
Cross-Functional Leadership & Execution
Collaborate closely with Brand Marketing, Sales, Field Access, Patient Support Services, Trade & Distribution, HUB Operations, and Patient Advocacy teams to ensure a seamless customer experience.
Support brand planning and launch readiness, ensuring payer and patient support strategies are integrated from early development through commercialization.
Provide leadership, mentorship, and development for internal team members and matrix partners.
Present strategic updates, performance results, and recommendations at business reviews and leadership meetings.
Attend key industry meetings and conferences (e.g., AMCP, NAMCP, Asembia, patient and provider forums) to stay current on trends and innovation.

Benefits

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance