Director, Partner Marketing

Upside•New York, NY

12d•$206,000 - $217,000•Hybrid

About The Position

Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You’ll Make: As Director of Partner Marketing , you’ll lead go-to-market and co-marketing efforts that drive measurable outcomes for our retail partners and the consumers we serve. You’ll build the playbooks, processes, and executional excellence needed to scale partner-driven growth across verticals like fuel, grocery, restaurant, as well as emerging categories. This role is perfect for a hands-on marketing leader who thrives in fast-paced, cross-functional environments—someone who can craft a campaign plan tied to clear business outcomes, write a killer brief, spot hard-working creative, and work effectively with sales and retail partners to pitch a marketing plan. You’ll work closely with Merchant, Growth, Creative and Insights teams to deliver high-impact campaigns that unlock partner value, boost adoption, and drive activation and retention for consumers. You’re equal parts executor, strategist and creative ideator with the drive to build a scalable two-sided network process that results in benefits for both.

Requirements

8+ years in consumer marketing, with deep experience in co-marketing and partner marketing, particularly in retail, shopping space
3+ years proven experience as a people manager
Demonstrated ability in omni-channel campaign planning and execution skills across a variety of online and offline channels
Analytical thinker—you know what to measure, how to optimize, and how to communicate performance clearly
Exceptional at working closely with Sales and Account Management teams in a fast-moving, collaborative environment, where you understand B2B needs
A proactive, operationally excellent mindset—you’re organized, scrappy, and thrive on getting things done
Bachelor’s degree or equivalent in Marketing, Business, or a related field

Nice To Haves

Fintech or startup experience—especially in high-growth, consumer-facing environments
Familiarity with retail, marketplace, or platform-based marketing models
Comfort working with lifecycle, CRM, and growth marketing tools

Responsibilities

Retailer GTM Strategy & Co-Marketing Execution Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations
Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes
Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery
Integrated Campaigns & Channel Planning Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels
Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging
Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans
Track and report on campaign and partner performance—conversions, transactions, lift, ROI
Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team
Build the Foundation for Scale Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value
Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful
Manage and develop a small team, encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives