Director, Partner Marketing

Workday•Pleasanton, CA

1d•Hybrid

About The Position

Workday is a Fortune 500 company and a leading AI platform for managing people, money, and agents, dedicated to shaping the future of work. The company fosters a culture rooted in integrity, empathy, and shared enthusiasm, seeking curious and courageous collaborators. The Global Partner Marketing team is responsible for marketing with, through, and to Workday's ecosystem of partners to achieve market distinction, support pipeline generation, and drive awareness and preference, all in support of Workday's growth. The Director, Partner Marketing will be responsible for developing and executing the global partner marketing strategy to accelerate revenue, strengthen strategic alliances, and expand market reach through and with partners. This leadership role involves building and managing a high-performing team and collaborating closely with the Global Partner Organization, Sales, Product & Technology, and Corporate Marketing to support programs that drive awareness, pipeline, and adoption across the partner ecosystem.

Requirements

10+ years of B2B marketing experience, with at least 5+ years focused on partner, alliance, or channel marketing (enterprise/SaaS experience strongly preferred).
Led end-to-end content development and delivery of executive keynotes for partner audiences exceeding 1,000 attendees.
Proven experience building and executing joint go-to-market strategies with global strategic, technology, or channel partners.
Demonstrated success driving measurable pipeline and revenue impact through partner marketing initiatives.
Strong leadership experience managing and scaling a team, with the ability to attract, develop, and retain top talent.
Deep understanding of enterprise sales cycles and how to align partner marketing to sales and alliance priorities.
Strong analytical and problem-solving skills; comfortable working with data to inform insights, decisions, and trade-offs.
Excellent communication, storytelling, and relationship-building skills; able to influence and collaborate at all levels internally and with external partners.
Experience operating in a matrixed, fast-paced environment, managing multiple stakeholders and competing priorities.
Background working with global SI/GSIs, VARs, OEMs, cloud hyperscalers, or ISVs.
Familiarity with partner ecosystems, PRMs, and common partner marketing technologies and tools (e.g., Salesforce, Marketo, PRM platforms).

Nice To Haves

MBA or equivalent business/marketing experience.

Responsibilities

Define and own partner marketing strategy for our ecosystem of strategic, channel, technology, and services partners, aligning plans to corporate and sales objectives.
Lead, mentor, and develop a high-performing partner marketing team, setting clear goals, priorities, and performance metrics.
Segment and prioritize partners based on growth potential, strategic value, and routes-to-market, and tailor marketing motions accordingly.
Co-develop joint value propositions and messaging with key partners that clearly articulate combined solutions, differentiation, and customer outcomes.
Build and manage partner marketing plans with clear objectives, target audiences, tactics, budgets, and success metrics.
Collaborate with Partner Marketing Workmates to ensure Partners are enabled with marketing toolkits, messaging guides, pitch decks, email templates, and campaign-in-a-box programs.
Develop and execute Partner Keynote at Workday Global Flagship events (SKO, DevCon, Rising & EMEA Rising).
Responsible for Partner experience at Workday Global Flagship events.
Strengthen partner relationships by acting as a strategic marketing advisor and point of coordination for key partners.
Define KPIs and dashboards for partner marketing performance (e.g., sourced/influenced, engagement, program adoption).
Partner with Marketing Operations and Partner Operations to ensure accurate tracking, attribution, and reporting.
Manage partner marketing budgets and ensure funds are aligned to high-impact activities.
Continuously refine processes and tools to improve partner program execution, scalability, and partner satisfaction.