Director, Paid Media Strategy & Performance
About The Position
In alignment with system and marketing strategic goals and objectives, leads the development, execution, and optimization of integrated media strategies that advance Sutter Health’s brand, improve consideration, and drive measurable performance outcomes across priority markets, audiences, and service lines. Accountable for translating marketing and business objectives into full-funnel media plans across paid media channels, ensuring the right investment strategy, targeting approach and measurement framework to maximize impact and efficiency. Partners closely with marketing and external agency teams to ensure media plans are aligned to strategic intent, reflect customer-first insights, and drive continuous improvement through experimentation, optimization, and modern measurement practices. Strengthens media capabilities through disciplined planning processes, data-driven decision making, and adoption of new tools and innovations.
Requirements
- Deep knowledge of paid media channels and buying approaches across digital, social, search/search engine marketing, video, display, audio, and emerging platforms.
- Strong ability to develop strategic, executable media plans grounded in business objectives, customer insights, and channel roles.
- Demonstrated experience using performance data, analytics and insights to optimize campaigns and improve results.
- Working knowledge of measurement methodologies, reporting best practices and media effectiveness frameworks (e.g., attribution, MMx concepts, incrementality testing concepts).
- Strong acumen in audience strategy, segmentation application, targeting and personalization approaches.
- Experience leading agencies and partners with clear direction, strong briefing, and accountable operating rhythms.
- Strong project management and prioritization skills; ability to manage multiple campaigns and stakeholders simultaneously.
- Excellent interpersonal influence skills with the ability to align cross-functional partners and drive progress without direct authority.
- Comfort operating in ambiguity and driving change; agile mindset with a bias toward testing, learning, and improving.
- Strong communication and presentation skills, including the ability to translate complex performance insights into clear recommendations.
- Proficiency in Microsoft Word, Excel and PowerPoint; familiarity with key media platforms and reporting environments.
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What This Job Offers
Job Type
Full-time
Career Level
Director
