Director, Organic Search

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Are you looking for a place where you can bring your experience in developing comprehensive organic search strategies, including Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Google Business Profile (GBP) Optimization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Director, Organic Search on the Digital Marketing team, a typical day for you will include: Develop and execute a forward-thinking organic search strategy and roadmap for Neighborly brands, including budget management and traffic/lead forecasting. Define and enforce organic best practices and content guidelines across internal teams and external vendors, ensuring compliance with Google and Large Language Models (LLM) standards. Lead, mentor, and retain a high-performing team of organic search managers and specialists; foster a culture of excellence and continuous learning. Direct optimization strategies across on-page, off-page, technical SEO, and schema markup; share insights with paid media and content teams for holistic performance. Serve as the Subject Matter Expert for website development, migrations, and technical SEO metrics such as Core Web Vitals and site speed. Provide thought leadership on industry trends, Google algorithm updates, and LLM advancements to internal stakeholders and franchise owners.

Requirements

10+ years in SEO leadership roles with a proven track record of strategic thinking, expertise in Google Business Profile optimization, and passion for emerging technologies such as LLMs.
Proven experience managing, hiring, and mentoring SEO teams, including remote team members.
Hands-on experience with tools like SEMrush, Botify, Screaming Frog, Ahrefs, SEO Radar, and Local Falcon.
Deep expertise in on-page, technical SEO, backlink strategies, and understanding of search engine and LLM ranking factors.
Strong analytical skills with proficiency in tools such as Accuranker, Google Analytics, and Google Search Console.
Exceptional communication skills with the ability to present complex concepts to diverse audiences.
Strong negotiation skills and experience managing vendor relationships to achieve KPIs within budget.
Bachelor's Degree in Digital Marketing; or a related field

Responsibilities

Develop and execute a forward-thinking organic search strategy and roadmap for Neighborly brands, including budget management and traffic/lead forecasting.
Define and enforce organic best practices and content guidelines across internal teams and external vendors, ensuring compliance with Google and Large Language Models (LLM) standards.
Lead, mentor, and retain a high-performing team of organic search managers and specialists; foster a culture of excellence and continuous learning.
Direct optimization strategies across on-page, off-page, technical SEO, and schema markup; share insights with paid media and content teams for holistic performance.
Serve as the Subject Matter Expert for website development, migrations, and technical SEO metrics such as Core Web Vitals and site speed.
Provide thought leadership on industry trends, Google algorithm updates, and LLM advancements to internal stakeholders and franchise owners.