Director, OREO Equity

Mondelēz International•East Hanover, NJ

21h

About The Position

As Director Oreo Equity, you will be responsible for driving cultural relevance through brand partnerships & serve as the lead for the OREO integrated agency team (IAT), delivering omnichannel campaigns and programs along with developing and executing Oreo brand’s strategies across equity, communication, and activation plans. This role is responsible for supporting category P&L delivery by driving improved investment ROI, increased brand health metrics, and efficient execution of integrated media campaigns and partnerships. This will require managing an external agency ecosystem to drive creative excellence and collaborating with the cross functional community to drive business performance. Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.

Requirements

Leadership experience in creating and deploying effective brand strategies of a global scope and impact for billion-dollar brands/categories
Consumer & Culture Acumen – Deep understanding and expertise in media comms and equity
Proven track record of building strong distinctive brand equity, creative excellence & delivery of successful campaigns
Creative judgement for bold, distinctive output
Build High Impact Agency Partnerships
Managing and growing brands over the long term
Growth-minded leader who can aim bold and gets things done despite ambiguity or adversity
Excellence People Leadership with strong communication & influencing skills
Leadership with a passion for developing talent and building effective teams.
Future-focused mindset, curious about industry trends, digital solutions and innovation for consumers and the ability to translate opportunities into business strategies

Nice To Haves

Bachelor's degree in a relevant field (e.g., Business, Economics etc.). MBA preferred.
Minimum of 10+ years of experience in category management within the CPG industry
Relevant experience in comms & Equity along with experience of working with agencies

Responsibilities

Lead the development and execution of integrated communication, activation, and media plans, maximizing Media ROI, working with internal and external media partners
Demonstrate creative communication excellence through deeply understanding consumer behavior, trends & relevant moments in culture and translating this understanding to create a consistent and unique brand voice across all consumer touchpoints
Work with internal and external partners (e.g., I&A, Nielsen, Agencies) to identify brand and category trends to inform brand health and communications strategy
Partner with Consumer Insights to deliver key communications/media testing, measurement, and on-going optimization
Proactively leverage opportunities for brand/celebrity/property partnerships & collaborations
Partner effectively with internal Oreo brand teams & agency partners to bring plans to life
Drive P&L / financial performance & A&C Budgets by managing deployment of Oreo media & agency budgets in line with target and making informed prioritization decisions.
Build long term IMC strategy along with leading & deploying in-year campaigns with excellence