Director, Orange Umbrella–A Student-Run Advertising and Public Relations Agency

University of Miami • Rancho Mirage, CA

3d

About The Position

The Department of Strategic Communication at the University of Miami’s School of Communication is seeking an experienced professional to join us as the director of our student-run advertising and public relations agency, Orange Umbrella. This position will commence in the Fall 2026 semester. The position entails overseeing the training, mentoring and evaluation of students across departments in the agency. The director will work closely with the advisory board to establish key performance indicators and ensure the indicators are met. The director will also lead the strategic business growth of the agency and enhance students’ learning experience and professional growth through Orange Umbrella.

Requirements

• Bachelor's degree.
• A minimum of seven years of professional experience in advertising, public relations, or closely related fields is required.
• The ideal candidate should have expertise in at least two of the following areas: business development, project management, client relationship management, entrepreneurship, profit and loss management, and social media analytics.
• The candidate must be passionate about working with students and must be willing and able to help students with career guidance.

Responsibilities

• Teach one course per semester aligned with the director’s expertise, in addition to the COM 302/620 Orange Umbrella Agency course through which students earn academic credit for agency participation.
• Work closely with the advisory board to create a strategic plan for the sustainability, growth, and success of the agency
• Lead business development efforts with companies and nonprofit organizations to onboard client partners for professionally scoped projects.
• Provide continuous student training and mentoring for professional development
• Oversee the operations of the agency, holding regular group meetings, and one-on-one meetings
• Provide regular reporting on project progress, new business initiatives, profits/losses, etc. to the advisory board
• Represent Orange Umbrella at school and university events
• Oversee the “Fresh-Linked” mentorship program by connecting students with professionals and alumni

What This Job Offers

• Job Type: Full-time
• Career Level: Director