Director, On Premise - Remote
About The Position
At Green House, we combine creativity and strategy to build brands people love — using our proprietary Cultiv8 process to deliver results‑driven engagement. We're seeking a dynamic Director, On‑Premise (Non‑Alc) who can drive brand engagement, manage trade partnerships, and lead program activations in the on‑premise channel. If you excel at blending strategic vision with hands-on execution and enjoy working across retail, trade advocacy, and education channels — this could be your moment to shape meaningful, market‑moving initiatives. Job Summary: The Director, On‑Premise will lead brand engagement, manage key trade partnerships, and execute on‑premise activations and programs within the on‑premise channel. This role requires balancing strategic vision with effective on‑the-ground execution while collaborating closely with retail, trade advocacy, and education stakeholders. Performance will be measured against key KPIs focused on national and localized brand partnerships, guest-marketing initiatives, and trade‑education programs. The Director reports to the Group Account Director.
Requirements
- 5+ years of beverage Sales & Marketing experience (adult‑beverage focus preferred)
- Previous experience managing at least three (3+) direct reports
- Proven skills in networking, selling, and building relationships across diverse groups
- Excellent communication, presentation, and public‑speaking ability
- Strong business acumen; proficient in Microsoft Office and presentation development
- Familiarity with leveraging social media to support on‑premise brand execution
- Willingness to work nights, weekends, and unconventional hours as needed
- Valid driver's license and readiness to travel within assigned market area
- Willingness to travel for in-market and out-of-market activations (estimated ~40% annual travel)
- Ability to communicate in person, via phone, email, and presentations
- Capacity to lift/carry 40+ lbs as needed for event setups and transport of materials
- Ability to stand or sit for extended periods and manage event‑related POS/setup, product transport, and equipment handling
Responsibilities
- Establish strategic local partnerships to strengthen brand positioning in on‑premise venues.
- Collaborate with market stakeholders to drive brand visibility and engagement locally.
- Work with local influencers and trade professionals to build brand advocacy and awareness.
- Develop and deploy influencer‑ and trade‑professional-based marketing campaigns in collaboration with the Brand Edge team.
- Lead and run trade education programs (e.g., Train‑the‑Trainer modules, Brand Building Academies) for assigned brands.
- Serve as a subject‑matter expert on trade advocacy; support field coaching and execution.
- Deliver trade engagement initiatives in support of brand and spirits‑industry partnerships.
- Manage relationships with key on‑premise accounts.
- Oversee execution of guest‑marketing initiatives across accounts, ensuring alignment with brand guidelines.
- Activate and manage all guest‑marketing programs and executions.
- Ensure timely reporting of program activities and KPIs using company CRM and reporting tools.
- Collaborate cross‑functionally to align on strategy, execution, and results.
- Maintain budget tracking, expense reporting, and program communications with stakeholders.
Benefits
- Unlimited Paid Time Off - balance high performance with rest and recharge
- Comprehensive Health, Dental & Vision - plus wellness perks
- Professional Growth - exposure to client leadership, bottler management, and brand-building strategy
- Creative Culture - a collaborative, diverse, and people-first environment
- Monthly communication and wellness benefits provided
- 10% annual bonus opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
